Disney, atoms, spinal tap & the power of the Melancholic hum

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Why do some pieces of music seem to overwhelm us with emotion?

There are some pieces of music that seem to tear down the defences of even the coolest cucumbers and the most rational beings – stirred to high emotion by the mellifluous cadence of the piece.

And there always seems to be a minor key mooching about in there somewhere with the more melancholic or sentimental pieces of music. Certainly in western cultures those Minor keys are right up there with best of them in the profoundly moving department.

How can we forget Nigel Tufnell and his unforgettable Mach Piece – in D Minor

“I’m working on in D minor which is the saddest of all keys, I find. People weep instantly when they hear it, and I don’t know why.”

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BUT is ‘sadness’ really a universal minor key thing?

Melancholy in the western world may well reverberate through its minor chords. But such is not the case for many other cultures who can find joy and happiness in chords or harmonies that might have western ears sprinting for the Kleenex and a teary lie down.

The minor chord features heavily in both some African and Asian wedding music. Someone recently pointed out that in the Lydian Harmoniai of Ancient Greece which was designed specifically to evoke melancholy most closely resembles our major scale – and not a minor tear to be seen.

To be fair the ancient roots of our musical heritage have travelled a long and complex road – from music or harmony as one of the first human technologies – a way of expressing complex emotion, information and occasion – to their more recent shadings the result of its continental shifts out of the cradle of our current civilisations beliefs and influences.

Music or musical Harmony as we know it has bounced and bobbled around to a most staggering degree, spouting up from the rhythmic heart of Africa, thrown northwards to be strung high on the strings of the pre hellenic tribes to those deep in the Syrian basin; to roar out in the soaring song and melody of the Abrahamic peoples and faiths, via Palestine, through the Monastic Orders of the Crusades, up into the mellifluous discordant chanting of the orthodox churches into the throaty baritone of steppe Russian and Cossack singing and echoing amongst the walls of the ghettoes of Kracow; or carried on the warm, sandy  Gnostic breezes to turn up towards the Mediterranean, clipping the southern rim to meet the war-ish Moorish wails and chants: to vault the seaways into southern Spain and the monastic orders to collide with the Cantorial Melancholy of the Renaissance rendered dissonant by the long Asian shadow of the Venetian  merchant and underwritten by the colder airs and arias of the Middle and Northern European marches.

In a nutshell, harmony has been around a bit – and its been a little loose with its favours. Harmony has found itself sad and happy in so many different contexts that it doesn’t know its major arse from its minor elbow when it comes to the proving of what makes a sad or happy musical sound, note or chord.

You could say that for a broadly consensual idea of ‘sad’ (for that read minor) chords to have percolated to the top of that millennia-long journey shows their immutable and inherent power. But on the other you could say that every sequence of harmonies or notes, having travelled that road, would by now be laden with ‘context’ – the shaper and colourist of emotion in music.

This historic cultural criss-cross, the subsequent assimilation and blurring of musical cultures might explain why the chord sequence of ‘Lord, Hear my prayer’, the French Taize Christian spiritual has a decidedly Hebrew quality in the way in which its chord sequence descends and ascends, and whose chord succession has a remarkable similarity to some of the orchestrations from Disney’s Mary Poppins (more of which later).

In music particularly, there is much debate about how ‘melancholy’ or emotional characteristics are given to certain notes or chords – back to Nigel Tufnell and D Minor, the saddest of chords.

Specialists in this area point to the Theory of Musical Equilibration to explain the relationship between music and emotion. They see notes and chords as not inherently emotional but as a process of Will – a process which sets chords and notes in relation to particular cultural social and temporal contexts. The theory contests that it is these contexts that ’dye’ the notes chords or harmonies with emotion.

An example perhaps of this theory is the song ‘Feed The Birds’ featured in the 1964 Disney film Mary Poppins. Written by Sherman & Sherman. There is enormous contextual substance and potency in this song for generations of western adults and their children (as the adults tend to pass down their cultural ‘mores and memes’ through sharing of the things they loved as children, and the children in turn love what their parents love as an act of belonging – emotional adhesion).

It is said that Travers, the lady who wrote the story of Mary Poppins, on hearing the suggested song Feed The Birds wished instead for Greensleeves (which Wikipedia notes as being in E Minor as is much of Feed The Birds) to be the soundtrack to Mary Poppins – as it was quintessentially English. The quintessence of Feed The Birds I would venture is of a very different tribe.

There is an underlying spirit in the music of Feed The Birds that for me is inextricably linked to the Hebrew spirituals and the eastern European musical traditions. The echo of the yiddisher musical culture of eastern Europe seems to rise up in so many of the composers of these ‘melancholia’ or nostalgia pieces. The Sherman brothers are but one example.

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The composer of another great and renowned melancholic piece, the theme tune to the 1960s TV serialisation of Robinson Crusoe, was originally from Kiev in the Ukraine. And though there are some parts of this score that sound more Bond theme than anything else, the core of it, is distinctly eastern European for me. There is a point about 3 minutes and 40 seconds in where it transfers from a bombast Bond-like orchestration to the most heart wrenching solo violin. The echo of the first 60 seconds of Bruch’s Violin Concerto in G Minor is not difficult to hear – and seemingly a similar wish in Robert Mellin to incorporate Jewish inspirations into his music, as Bruch did so many years before.

In much the same way as Feed The Birds, the soundtrack for Robinson Crusoe is quite extraordinary in its ability to overwhelm the listener with feelings of profound emotion – both joy and sadness in perfect harmony.

These both make very good exemplars of the Theory’s concept of how Context (yearning, simpler times, naivete, longing, loss, when the world was young, carefree, endless summer) ‘dyes’ the music with emotion

The yearning in these pieces does seem to reach beyond simple sentimentality though. There was a profound feeling present when I first heard them. This pre-sentimental, pre-nostalgic effect is played out in the numerous comments that can be found underneath their youtube listings – ‘as moving as the first time I heard it’ is a reoccurring refrain. The fact that these pieces of music have become sentimentalised and dyed with emotion is I would suggest a secondary effect: an outcome of their initial impact and the mesmeric effect they had on the viewer/listener.

I would like to venture that they vibrate with something far greater than simple ‘context’ and dyed emotion.

They seem to vibrate with the power of a far more timeless human ‘voice’.

I wonder whether there are certain harmonies that in their vibration come closer than anything else the millennia of musical story tellers could muster to capturing the vibration of life itself.

That vibration – the energetic shaking of atoms on which all animate existence or life is based – but perhaps its resonance, however fleetingly is captured in some of these pieces.

The Law of Harmonic Attraction and Repulsion tells us that atoms shaking or vibrating at between 42 and 63 octaves per second produce a creative force – thermism – whose transmissive force – Rad-energy – creates association and cohesion – creates ‘stuff’ -the ethereal and material world we live in – Oh, and us. So we are in effect vibrating along with everything else. So why would we not recognise and respond to a fellow vibration in the world and feel drawn – to want to cohere with it – even if it is just a sound, note or harmony

It is a long stretch from the measuring of atomic octaves per second to the sweeping choir of the Sherman Brothers piece in Mary Poppins BUT I would venture that as we find out more and more about our existence and how we fit into the world we live in, especially at a sub atomic universal level, a distant and circuitous link between the octaves or vibration of life and those of musical harmony will eventually be laid out, only yo be met by an Uh Duh! response. ‘Of course they’re linked’ we’ll say.’Whoever was stupid enough to think they weren’t ?!’

There will be a quick populist ‘Brian Cox’ rewrite on the  infinite and unchangeable quantity of atomoles, the base of all matter and their state of constant vibratory motion, then the odd deft collision of both pop and high culture referencing:

What piece of work an atomole.  How infinite in extent, how unchangeable in quantity, how initial of all forms of energy; how express and admirable in action, how like a god!

Closely followed on stage by a rip roaring rendition of:

I’m pickin’ up good vibrations
She’s giving me excitations 

Perhaps a far more complex nature is at work in Nigel Tufnel’s saddest of all chords – one that reaches far beyond the influence of the cultures in which the listener was nurtured: in which they exist – one that reaches perhaps into the realm of our very life’s vibration.

Vibration as a signifier of the most profound life force is a reoccurring theme in many faiths and belief systems – not just in the physical, mathematical treatise of atomoles.

And I’ll bet you two finger cymbals, a Catholic Mass bell and a Buddhic gong that music is our way of reconnecting with the vibration of life.

And perhaps the melancholy we feel when we hear certain music is not only the residue of context and emotional dyeing but perhaps driven by a yearning rooted in its ability to remind us of a more profound connection with the vibration of life: one which we were once so closely aligned with; and to which we have now become strangers.

 

 

Tuppence a bag and a quick weep is a small price to pay for the key to cosmic connection

Homes, Castles, Connectivity & Living the Dream

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The home bone’s connected to the bill bone. The bill bone’s connected to the sigh bone. The sigh bone’s connected to the…

The difference between our base line Cost of Living and our expanded Cost of Life depends mostly on the size of life we think we’re entitled to.

For most of us, the size of Life we choose seems to be a ‘larger-than-life’ one – regardless of whether we can actually afford it or not. We rarely seem to find meaning within our means these days. Living within our means feels so, well, small.

We’re all rock stars now; super consumers of gorgeous.

And as with many things – our Cost of Life aspirations both begin and end in the home.

Our home is a hub – a hub of Us. A hub that speaks of our aspirations, background, histories and values; the dolls house of our life’s journey, set out like a huge work-in-progress catalogue for the life we aspire to: a  life that looks so good we’d just have to buy it (if we hadn’t done so already, three times over).

The living catalogue of Glorious Me. We’re all on air, on screen and published now, love – our perfect lives played out on facebook and twitter ( “Great Barbecue babe! Rose! Rose! And OMG!…gorgeous new garden chairs! you old fashionista you! #barbietodiefor @barbiegurl” ). Perfect lives, perfect bound by that lovely little digital printing and photo shop down the road into a coffee table book of Us.

Our home is where the Art is. The art of a life lived increasingly on camera and social network (even some of the GoggleBox families seem to be suffering a creeping upgrade to their furnishings).

And in the UK that home reaches far beyond its more recent role as the backdrop and canvass to our gorgeous perfect lives.

Let’s not forget the home enjoys near mythical status.

Because it really is our castle. (Cue Mr. Crowe’s Robin of Loxley speech in Ridley Scott’s Robin Hood)

The home enshrines the right of every man woman and child to self-determination and liberty – each of us the Lord of our own manor.

If I want to crazy pave it, paint it in stripes or put crash barriers on my front lawn, I will.

Our home is connected to our fundamental human right, our sense of belonging, our individual and collective identity, the signature of our citizenship and all that goes with that.

It is our own personal cornerstone in a fair decent and thriving nation.

When viewed through the lens of values ethics and identity, the connected Home for us is a far bigger idea than some tech fest junkies would suggest.

Yes the tech junkie view of the connected home is amazing.

But too often seem to ignore or miss the social and cultural infrastructure within which that home and its occupants exist. And therefore the most compelling of ways in which to connect it and to what.

Yes, the hyper connected home should represent the purest and most uncompromised version of our tech selves. But expansive tech needs meaning.

Connected homes in technological terms are amazing things – but I wish they’d speak of them in human terms – and imbue them with the power to elevate and enable the intrinsic values and aspirations of us, not just house the extrinsic ones.

A home inextricably and invisibly connected to our human needs and desires beyond having the latest something.

Imagine of all that tech was focused on serving one greater and more liberating purpose?

Imagine if the connected home was the killer app in a smarter lighter life for everyone of us?

Imagine if your home was hard wired directly to a smarter lighter model of prosperity – where the technology was put in charge of holisticity, thrift, and the inter-relatedness and integration of all things to do with your most precious retreat.

Imagine if your home sensed everything and watched all. Imagine if it was programmed to act in your best interests?

Imagine if it was the relentless scrutinizer of every opportunity to unburden you? Acting smartly on your behalf, mostly invisibly, with you only ever seeing the benefit of an increasingly improving life at decreasing cost?

Imagine if everything that you carried into your home had a bar code that registered it and simply recalculated your insurance accordingly?

Imagine if your fridge knew what needed to be eaten when – and also made suggestions to you for the left overs in the fridge – popping up with a recipe for the last two eggs, fennel head, three mushrooms and abstract cheese from the market?

Imagine if, having read the calorie counter off your i-watch, the same fridge suggested a meal from your own fridge or larder based upon the exercise you just did?

Imagine if your home knew what size the shoes and clothes were in your house and gave you the heads up if the kids needed new trainers – or those pants were past their sell by date?

Imagine if the shower knew when you’d had enough – timed to switch off after 3 minutes?

Imagine if the grey waste wandered down a pipe to be run through the lawn down through charcoal and into a aquifer, cleaning the water to within an inch of its 7 life cycles life – to pop out again in the washing machine, dish washer, and sink taps?

Imagine if the bioacoustics – sound imaging – in your home shifted the energy utilities to the area of the house you used the most? And the floor tiles generated the energy for the low wattage lighting in every room you walked into?

Imagine a house that gave you the nod when too much screen time had eaten your synapses?

Imagine a bed that kept a record of how much time you spent in REM sleep and re-calibrated your well being regime accordingly.

Imagine a house that could read the bar code on every book in it and give you a re-run suggestion from your own library – instead of just always buying another?

Imagine a home which delivered a change is as good as a rest plan each season – with a small suggestion for how to rearrange or re-see what you have – furniture, appliances, space –  to freshen up everyday life without unnecessary expense?

This suddenly transforms your home into a living evolving magazine concept – where your own home breathes in and out with you, informing and enriching your living experience by empirically understanding how you live and then helping you make the most of what you have. Apply the magazine retailing model and the connected self/connected home idea gets even more interesting.

If your home knew what reward and store cards you had and knew how many points you had accrued it could even suggest how you might use those points to best and most economic effect!

So what does this demand of us that isn’t already being done?

All of the above requires us to look at the Connected Home with Purpose and meaning – which requires us to look down through the lens of human desire and the expansive self – not up through the lens of relentless tech innovation and the optimized self.

If a smarter lighter life was predicated on super smart technologies applied invisibly to liberate the person to unburden themselves from the clutter of a ‘larger-than-life’ life and the confusion and contradiction that comes with it, starting with the bills, that would be an amazing thing.

Suddenly our ability to re-imagine prosperity in our everyday lives with meaning stops being the sole domain of finance houses and home retail stores seeking to expand their footprint in our lives.

Suddenly Tech businesses providing state of the art hyper fast connectivity move into pole position as the enablers and augmenters of a smarter lighter life – the deliverers of a new prosperity model.

And hey, every business category loves a new revenue stream and brand opportunity!!

“So,…yeah Ill take the THRIVE101 Hyper –fast, Invisible-Tech Connected Home Package please,

yup… yup…no…the one with the insurance/water/energy/credit card/retail bundle.

Yup.

Nice.

Nectar Card? Yes Ive got a nectar Card.

2 Million Bonus Points with the THRIVE101 UPGRADE?

errmm, OK, go on then…”

Living memory, resilience & the art of not forgetting

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Funny thing memory

We tend to pay little attention to it; until it starts to fail us.

Sometimes its reason for failing us is a conspiracy of genes + environment – creating a disposition to Alzheimer’s and other forms of degenerative disease – the desperate creeping extinction of everything that made us one the whole beautiful living breathing loving human being we are.

At other times it’s disappearance is to do with the impact of new technologies. Recent technologies tempt us to dispense with our need to ‘remember’. Or they diffuse or diminish our natural ability to remember those things most important and valuable to us. In his book the shallows, Nicholas Carr points to how excessive immersion in the internet and the digital world disturbs our ability to transfer and store working memory into our deeper long term memory, reshaping our neural pathways.

Unlike language, art or drama – older human technologies designed to mine, explore, capture, elevate and replay memory and the experience and impact of living – our most recent technologies sometimes seem to seek to simply mathematically atomise our lives and the memory of them until human feeling is viewed as nothing more than a data point – something to be measured calibrated and engineered.

The idea that consciousness, identity and the precious value of memory is a form or condition of existence that can simply be dissected, measured, data pointed, and reengineered by science is a theme explored in Nick Payne’s play Elegy. A woman raddled by a degenerative disease that will eventually kill her is told her condition can be halted by ‘life saving’ surgery – the miracle of science – but only at the cost of catastrophic loss of memory. At which point one has to ask: ‘What life are you saving if not the recollected one; the one filled with precious riches and experiences?’

In some ways the diaspora of memories and recollections once housed in picture frames diaries sketchbooks letters and albums into the lost vaults of smart phone devices and hard drives is robbing us of tangible tactile living memory. This functional un-remembering allow us to abdicate the responsibility for maintaining those experiences, memories or recollections and synthesizing them.  The machine nature of calling up data is very different to the human nature of recollecting memory – the former is perfect, linear, modal and cached, the second, imperfect, linear, messy and overlapping, every journey into it opening up the possibilities of new revelation – as opposed to the same data cache relentlessly replayed like the locked loop in a stored file.

One of the most powerful drivers of our progress and evolution and of our astonishing resilience as a species is personal and shared recollection. Perhaps memory is a just a simple evolutionary trait mythologised – of collected wisdoms and experiences of fear pain survival and joy, regurgitated in fire side stories, tales, mementoes, symbols artefacts and dramas.

But to connect memory or remembering to some higher order of existence – to have created the thread between what is, what has been and what will be via the technology of memory is some proof of our ability to transcend the claw and scratch of base existence.

That the memory of us and what we do may well be a vanity particular to our species – a desperate need for our life to be more than some nihilistic little blip on a cosmic scale.

Nonetheless, our need to try and reach beyond the brackets of birth and death and seize immortality; whether it be through our beliefs, by our actions, the legacies we leave, the children we bear or the blunt tool of extending our physical and conscious existence, is a defining trait in us.

Gladiator’s Maximus demonstrates our need to be remembered as an inspiration of improvement and achievement when he states: “What we do in life echoes in eternity”

To be forgotten is a terrible thing. Immortality, until some scientific trickster or data consciousness A.I. guru makes it otherwise , is mostly an exercise in seeding a process of relentless remembering.

We have a number of simple systems already in place, some rooted in thousands of years of repeated doing and some rooted in immoveable belief systems, and some developed through more recent technologies.

Some forms or remembering have until recently been seen as the sign of mental distress or illness. Take Nostalgia. Sneaking off for a quick youtube binge of TV theme tunes from childhood or rummaging through pictures of old Y Front adverts (love Retronaut!!) and a desperate yearning to watch the infamous Ziggy Stardust Top of the Pops is usually seen by the up-tight ‘its all abut the Now man’ zealots as some mawkish sentimentality BUT recent developments in psychoanalysis have shown that nostalgia is a powerful human tool – and can actually strengthen our sense of self and centre our identity, enabling us to weather greater shifts, turbulence and transition.

Look Back In Joy, a recent Guardian article looking at the power of Nostalgia, focuses on an Greek Born American academic, Constantine Sedikides, who had left the University of North Carolina to become Professor of Social & Personality Psychology at the University of Southampton. He realised that he was using nostalgia to manage the turbulence and dislocation of changing continents. This led him to exploring in far more robust academic terms the role and facility that nostalgia provides us with. His findings are liberating. Sedikides talks of nostalgia as the “perfect internal politician, connecting the past with the present, pointing optimistically to the future” and a mental state “absolutely central to human experience”.

For me this quick blog journey through the Art of Remembering was bough on by a recent collision of banal choices, a profound realisation and professional curiosity.

First up.

The banal. Sky movie choice time with my children. “What about The Book of Life?” – a simple, beautiful whimsical story with a simple point by the master Guillermo Del Toro. Yes, its about greatness. Yes, its about the illusion of courage. Yes, its about true love. yes, its about belonging – but really, it id a film about not forgetting. Relentlessly Remembering is about Not Forgetting. Memory and the act of remembering are the most powerful tools that we have at our disposal. We are all kept alive in the hearts and minds eyes and memories of those who love us and have lived out some part of their lives in around and about us.

Second up.

The profound. In a simple exchange between my brother and I, we reminded ourselves that the effects of my beautiful but now dead mother will eventually need to be shared out between my he and I – the next step in the atomisation of her living memory into our lives and eventually the lives of my children and so on. Each effect vibrates with associated memory – sodden with the context which arrives like a steam train every time they are recalled into being – expressions, sounds, smells, feelings, times and experiences. The atomic truth that an atom never dies – and that the world vibrates with the atomic echoes of every one who has ever lived needs to include the more ephemeral but still equally powerful atomic nature of the vibrations of memory that run through the effects of those we have loved. Their atomic nature is indirectly imbued by their having been part of a life. They are rendered ‘animate’ by those vibrations. This belief in this form of conscious osmosis doesn’t stop at the effects and belongings of those who have passed out of sight. We also apply it to sites and buildings – from Stone Henge and battle fields to the blue plaques on buildings. We make pilgrimages to the hallowed halls of here and there, wishing for the conscious greatness and wellhead of wisdom and learning steeped in their walls to pour out into us.

Third up.

The professional. This curiosity arose while exploring the purpose of one of the Virgin Accelerator businesses I have had the pleasure of working with. In a world of zero hours and the death of the social contract between large corporations and their employees, their idea of a platform that links previous, present and future employees creates a simple and compelling way for rebuilding a powerful and precious social memory into a company.

Social or Living Memory in a corporation or business is increasingly left to chance and the random foray into face-book pages, LinkedIn and the odd Instagram surge. Fully connecting with a company’s Now – amongst its employees, the communities it touches, its customers, its partners and suppliers – is only part of true socialisation

Socialising a company requires more than just acting in the Now. But few companies actively connect their past with their present and even fewer attach it to their future. The anti-socialising of a company – the active dislocation and rupture the social threads that run through it – the ties that bind it from its past to its future – are not just an oversight on the part of the social strategy or HR.

It is not just economic pressures or the trend for zero hours that destroy the social contract and living memory of a business. Many ambitious and venal execs actively dispense with the ‘dead wood’ and not always for the right reasons. This forest fire approach is often simply a way of removing those with a greater living memory of the business than the ‘new’ order now prevailing and controlling it .

Agreed, often the human nature of getting stuck in our ways: fixing things: securing them and subsequently seeing all change to them as alien or dangerous can kill a business; sucking the light and life out of it. But the baby & bathwater approach to removing people who’ve been around too long can rob corporations of a vital cornerstone of their resilience. When done wilfully this kind of action should be seen as an aggression against the business and in turn the shareholder – because it is purposefully eviscerating a source of memory and knowledge that though in its linear and previous form may be obsolete, could be re-tasked and transformed into a new and more powerful resource to greater long term value.

All of these impacts, however great or small, can create a form of Corporate Alzheimer’s – the degeneration of the social memory of the company, and with it the very thing that made the company burn so brilliantly for so long.

In a conversation with a large American telecomm business about how they might help High School kids resist dropping out, I was surprised to find that they struggled to see the value in connecting their ex employees – a truly universal and multitudinous cohort of living memory and life experience – with the young high school crowd via a weekly skype roulette. The idea was simple – for a massive telecoms and connectivity provider to create a showcase of meaningful connections by using social platforms to randomly connect high school kids and oldies to share moments of life and experience to mutual benefit. I realised that to grasp the value of this and institute this type of initiative requires an innate understanding of the power and value of being remembered for ex employees and of memory to those just staring on their journey.

Regardless of what a company gets wrong, and many get much wrong in regards to how they treat their employees over time – the truth is those companies still invest an enormous amount of time and money into training up and expanding the capabilities of their workforce (self interestedly granted but in that mutual self interest lies the truth of the social contract between an employee and an employer).Why let it all walk out the door when the employee leaves?  Because sometimes their tenure was bumpy or you didn’t act in the best manner towards them?

At the close of the Theory of Everything , when Steven and his ex wife Jane watch their children playing in the garden, their exchange summarises the value and potency of connected imperfections perfectly.

“Look what we made”.

For all the mistakes. For all the disappointments. For all the pain. Would you have it any other way? Memory can hurt. But is can also heal. Forgetting is a cop out.

Some people and the companies they run would be all the better for taking this view – and in doing so commit to rebuild their ability to relentlessly remember – drawing a long line from their past to their future. Social or Living memory is not only one of the most powerful human facilities. It could also be the cornerstone of a companies greatest resilience in our accelerating atomizing world.

Purpose, the north star of any company, is one of its tools for Relentless Remembering  – and it becomes meaningless if it is only socialised in the Now.

A purpose must be part of a continuum that reaches from the beginning of a company to its end. And to do that it must exist inside a structure that values and facilitates everyone’s ability to relentlessly remember and be improved and enlightened by that remembering.

 

Faith, banter & Living the Dream

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“Christ on a bike.”

“You can’t say that.”

“What?”

“That.”

“Christ on a bike?”

“Yeah.”

“Just a bit of fun. Think its what the Tommies used to shout in the old days when the Padre cycled past on his way to some bombed out Mass.”

“Bit disrespectful isn’t it?”

“Nah.”

“Like that Dave Allen in the 70s – upsetting all of the Catholics in Ireland”

“Blast from the past. We’ll be getting our knickers in a twist about the bloody Life of Brian next.”

“And with fair reason.”

“What?”

“Well, bit of a hatchet job on old JC wasn’t it. And what about all that ‘hook nose’ ‘heebie’ ‘red sea pedestrian’ stuff?”

“God, I loved that bit! “Oi! Big Nose” “Who you calling big nose?”

“Cant think the Jewish viewers enjoyed it that much.”

“Well, you cant be too sensitive can you.”

“Unless Jehovah is a really big deal for you and your faith.”

“Yeah, OK, but blimey, what next? Rename the next series of Luther because the Reformation Protestant purists are going to get all hufty otherwise?”

“No. I’m just saying be a little more respectful to people of faith.”

“Faith? You mean Religion. Faith is not the sole domain of the Holy you know.”

“Yes it is.”

“Really? Faith comes in all shapes and sizes. Even the scientists need it. That M Theory is a bit of a leap of faith – nice theory but whoops no proof – but I cant see a molecular physicist getting all arsey about Hadron Collider gags.”

“M Theory?”

“M Theory – Hawking – chap in the chair – funny voice – believes that there is one total quantum truth for the whole universe – unifying all consistent superstring theories of the universe.”

“Superstring.”

“Forget the string – all I am saying is that until there is proof, that’s a leap of faith.”

“No need to get funny about it. All I am saying is that some people have a different cultural sensitivity to stuff like this. Things are sacred for them.”

“Oh, you’re not going to get all Sharia on me now are you.”

“Why not. The Jewish community puts up an Eruv. We all respect the significance of that.”

“God, can we just lighten up. All this stuff is just not…just not how we are. We just don’t get that worked up about this stuff.”

“Great. But other people do.”

“You’ll be banning banter next. And that’s just not British”

“What about Jihadi John?”

“What, the lunatic psycho Jihadi John?”

“Yes. Calling him Jihadi John – is that banter?”

“That’s the Sun for you!”

“Jihad is a religious reference.”

“Yeah but no. Just a bit of name-calling. You’re in taking-the-piss-land mate. Get over it.”

“It’s a bit thuggish though isn’t it?”

“What?”

“You know, all a bit lock stock and two smoking shashlik kebabs. Jihadi John. Cos he’s a Jihadist. Turkish cos he’s Turkish.”

“Well if you’re going to be like that, don’t say Thug.”

“Why not?”

“Thugee – Indian cult.”

“That’s not religion! They were a criminal cult.”

“Look. All I am saying is that, you know, chill out. its a sign of a civilised society. Rising above all the voodoo and the mysticism.Being able to look at it and laugh. I mean its nuts some of it.”

“So a few billion people are all nuts?”

“Yeah. But to be fair most of them are so bloody poor they need some fantasy to believe in don’t they. A thinking person with a decent education – going to see the funny side of all that blood and wine and 70 virgins.”

“Oh OK. Got it. So by your reckoning profound soul searching faith is commensurate with poverty.”

‘Yup. Face it mate, the more stuff we can get a hold of in this life the less we need to negotiate our entry into the next. Why should I worry about 4 Hail Marys, Stamping on a glass and facing East”

“Blimey. So a couple of credit cards, a few fancy holidays and a new sofa and all forms of religion can get binned? You’ll be telling me that Wonga Loans and spirituality are conflicting belief systems next”

“God, you’re a right bag of laughs. Have you got a saddle for that very high horse you’re on? Speaking of horses; I’m hungry.”

“Yeah; Im starving come to think of it.”

‘What about that Herman Ze German. Hot dog & beer place. Wurst sausage I ever had!”

‘Now that’s funny.”

“Hallelujah. He has a sense of humour. Schnell.”

 

 

Living the Dream is a project that seeks a more meaningful and inclusive narrative for what good looks like by exploring the underlying narratives in everyday peoples lives at the intersection where prosperity, consumption and values collide.  

 

 

 

Love, labels, shopping & Living The Dream:

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Shopping Labels: love ‘em. And I’ll have as many of them as I can get. And I don’t care what they’re pinned, popped, stapled, taped or tied to. Face creme. Hipsters. Phones. Washing Machines. Waiters. Sun-loungers. Crappafrappaccinolates.

Labels are the living proof that I’m living the dream. Or should I say shopping it. And loving it.

I’m perched on my individually reclining sofa, planning my buy now pay later holiday on an Oculus Rift. Got my very dramatic instagramatic liquid screen life looping on the SAMSUNG. Got my look-at-me-apple-i-watch playlist hooked into the Sonos. Even got my kids hooked on five hundred quid smart phones. Result.

Love my hyper connected super stylish self.

The more kit I have the better I feel. Because I’ve got kit. Shiny new smelling kit. Look at shiny me!  Shining is all I want to do as a stand-up living, loving human being. Shiny means my love is cutting the mustard in the world: I’m providing.

I’m buying like and love at a check out and it feels great. I’m buying branded hotness, smarts, and friends.Seriously, look at my slidy swipy interface app. I’m nailing it. I’m searching for love through an animated Gif. Nice. Add to Basket. Go to Checkout

Got stuff. Give stuff.

Sorry, hang on; let me just put you on speakerphone so every one can hear how on it we are. “Where? The British Virgin Islands? Surprised they let you in babe! Bahh ha ha ha. See you Friday. LOL. XOXOXOXOXO”

Stuff is how I spread the love. Christmas. Valentines. Mother’s Day. Birthdays. Love is a huge pink heart made up of bar codes with a matching card and wrapping paper.

Shop unto others as you would shop unto yourself!

Super Market Super Me. Veg isn’t just veg. 3 for 2 salad bags isn’t just 3 of their 5 a day – its a protestation of love. The cheese. Those breaded fish pieces. Olives with the little red things inside. The lot. The smell of the Ocado bags. Smell my love. The air is heavy with it.

That detergent, the super citrus one I use to wash their clothes, that’s liquid love in a tumble dryer. I could give a serial killer a run for their money in the detergents, bleaches and abrasive disinfectants department. Every one of them is an individual price marked gesture of my love for my family and the squeaky gorgeous life I want them to have. How could I not remove 99% of all germs? What kind of people are you? How could I allow my carpet not to smell of the perfume of a thousand roses. Those roses died for our home to smell like this! Have some respect.

Breakfast cereal? Its more than a bloody cereal. Check out the advert! It’s a highly nutritious hug is what it is. Just because I don’t have time to give one, at least the cereal can. Each one of those boxes is a proxy for my love. Snap crackle and hug that’s what I say. And while we’re at it: send my children out into the cold without a glowing defence shield of warm loving oats? Murderer.

My love is infinite. Resealable. Refillable. Recyclable.

And I can prove it. Look at the balance on my Nectar card and tell me I am not the most loving person around.

I’m a goes around comes around kind of person. Always happy to, you know, do our bit for the planet…just don’t charge me extra! Love the planet. And that Attenborough chap. He’s lovely.

Hang on… feels a little rubbish with everyone’s face stuck in a screen. And feeling a little lonely if the truth be told. Need to update my facebook status. But it means having to check out their third set of holiday pictures this year…I mean its only bloody May. Does he work for Thomsons or something?

Right. Family outing.

OOhh I feel a quick weekend turn around Westfield coming on! Come on every one, in the car, I want to check out that new home cinema set up and your mum wants to nip into Kurt Geiger to try on some post-modern, highly ironic stripper shoes (and I don’t mean the decorating kind!).

3DS? What d’you need your DS for? Oh go on then … quickly.

Westfield.

LOVE the screech of my low profile sports spec tyres as I one-finger-turn in their car park – the sheer weight of those oh so safe tyres turning on my lighter-than-air super-computed steering system. Hell, the car parks itself.

Tell you what though, think I must try harder, I’m slipping. Look at ‘em. Is it me or have all the kids permanently got a face like a slapped arse?

Not even sure if they like me. God, they must like me. We’re bezzy mates. Shopping together and everything. We even have the same face book friends.

You OK? School’s OK? Isn’t it? I’m sure they’re OK – aren’t they? I think I might buy them an education just like the one in Harry Potter – well, they loved the films and you know, always a little space on a credit card somewhere…!

Pricey? Yup, but you know, as the saying goes ‘Short time Living, Long time Debt’ – stick it on a card. Cant take it with you, it’s your credit, you’ve earned it.

Blimey, where was I – holiday – better not mess up the booking. I’ve so booking nailed it. See the love in their eyes when they enter the resort. That’s us that is.

Well I felt like a criminal – when she said that her mate at school didn’t just go to Disneyland – she was actually  IN the Disney holiday advert; in it; you know the one where all the children screech and scream when the parents reveal they’re going to Disneyland.

Well I couldn’t say no after that. OK, you’re going to drop three grand but look at their little faces – I couldn’t not. Where’s the Barclaycard? No, thats the VISA, the Barclaycard… it was with the MBNA one – I used them to get the sofa and those garden chairs.

Just got to face it – you spoil them, don’t you. And I quite like a few treats for myself. I’m worth it. Nan says we’re soft and need to get over ourselves. She gets a bit worked up about our spending. So we bought her one of those Tesco Finest Chocolate Mousse things to cheer her up. Not cheap. But it is Finest. Says it on the box there.

I’m a lover not a fighter

OK, so I’m a bit soft. I want them to have nice things (that bloody nursery paint cost a fortune but you know, first ever bedroom!!).

Sure, I could save up, but you never know what’s around the corner. Could be dead tomorrow. And Pensions! Don’t talk about pensions. Your pension’s just as likely to go down in value once that lot in the City have had their way with it.

House is our pension love. So best get yourself down to B&Q sharpish and get some power tools and fix all the stuff needs fixing then.

No, I want my lot to have the best. I don’t want to feel like some penny-pinching tightwad, especially with old ‘smug as you like’ over the road with his shiny new everything. Sure he nicks it all.

Mmmn. Not sure what to do with all those txt alerts from the bank though. Delete. Wait till the letter turns red. Then I’ll worry about it. Sunny. Haven’t used them. Look alright in the advert. Like that song. Wonder if they still send you a red final demand in the post if you’ve gone paperless?

Oh, well. Sure it must be about drink o clock by now.

 

Living The Dream – LTD Org – is dedicated to finding a new narrative and framework for an aspirational yet affordable UK lifestyle that doesn’t bankrupt us, our children and the planet we live on. Until then we’ll just have to put up and make do with the under-whelming, over-stretched, highly-conflicted muddle-along one we have now.

The fantastic Mr Foxes, Living the Dream & re-imagining UK prosperity

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In a world that only seems to celebrate the gold-plated, flush away consumption of Kim and Kanye, Wayne Rooney’s shopping potential and the gold-plated Lamborghini collection of a playboy oil billionaire, trying to Live the Dream of smarter, lighter life might seem a rather hopeless task.

Why find meaning within your means when everyone and everything seems to be screaming ‘Go Large!’ regardless of whether they or you can afford it or not.

But hope springs eternal. And the odd shining example of how to make the most of what you have to both individual and collective benefit without bankrupting yourself in the process does pop up in the strangest of places.

The world of football for example.

If what’s going on at the moment is anything to go by, football is in danger of becoming a metaphor for the societal benefit of turning away from vulgar money fixations and look-at-me consumption to something a little more meaningful and precious. Something we seemed to have lost along the way.

In a world riddled with corruption, larger-than-life living, vulgar displays of wealth and riches and a blatant almost criminal disregard for the everyday people that the sport should belong to – we have Leicester. The Foxes.

If anyone is currently Living The Dream it’s Leicester.

Andreotti has proven himself to be the shrewdest of the Mr Foxes, thriftily shaping one of the most balanced teams in the sport, and for roughly the same amount of money as Wayne Rooney earns in a couple of months.

The Reaction. Remarkable. Suddenly the football collective voice is being heard. Sam Diss of Shortlist Magazine recently reported hearing a Crystal Palace fan tell a Leicester fan to ‘Win it for us’ when their teams met.

Us. There it is. Shining like a beacon. Deafening in its quiet criticism of a beautiful game turned ugly by greed and profligacy. The collective voice of the everyday football fans who believe that football is bigger than any one footballer. Bigger than any club ‘brand’. And who hark back to a time when watching your favourite game enriched your life not bankrupted it.

Once football was the perfect pleasure – a joy to play or watch at any level  – and wholly in the means of the fans who made the clubs what they are today. But far from enriching them, football now seems only to enrage and impoverish them – and not just financially. The game is becoming increasingly spiritually bankrupt. Morals and ethics seem to disappear out the Transfer Window. Money talks. And everyone else has to shut up and listen – and swallow it regardless of how patently twisted it is.

“Boof. Eat my Goal” said Alan Partridge.

But now “Who Ate All the Goals?” might seem a more appropriate chant from the terraces towards the ‘fat cat’ players, managers and owners that seem to openly mock the average working football fan with their displays of wealth.

There is little to separate the vulgar disparity between the salaries of CEOs and those of their employees and that which exists between footballers and the communities they are supposed to represent and entertain.

So whether Leicester ‘win it’ it or not is less about a football game and more about hope. A hope that the money doesn’t always win. And it doesn’t always make things better. And that a collective spirit can change things. And do the impossible.

My hope lies in this collective spirit wishing and willing Leicester on in the belief that some things are more beautiful and more important than ugly money.

Just imagine – if football can turn away from its current vulgar grasping and increasingly ill-affordable guise, perhaps other aspects of our everyday lifestyle and how we consume it might change too.

Living the Dream might start to mean enjoying life in a construct that isn’t loaded onto 5 credit cards and backed up with a payday loan; and riddled with disappointment even at that.

In the close of the same article Diss cites Iain Mackintosh, die-hard UK football writer, as saying that Leicester City pulling this off will change everything – and not just the Premier League. “This could change the dynamic of humanity itself”.

Here’s hoping.

 

 

#socialtourettes #sloppyslang & #thetyranny #ofmemyself-i

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Profit, Purpose, Evil & the realm of journalistic Uh Duh!

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Headline:  Go ahead. Be Evil.

Sub head: Do you need a social mission? Hell, no. Profit is the mission

How weird. If Inc’s leader piece in its March issue is anything to go by one might think that the jury is still out in business-land about whether profit is the only fundamental Purpose or Mission you need.

I’m thinking that perhaps they were just looking for a headline. And for that you need the polarities. A publisher’s master-class in the application of Alinsky’s Rules For Radicals perhaps. Remove the grey. Black or White. or nothing. Set Kevin O’Leary’s profit purpose against Adam Lowry’s social purpose; light blue touch-paper and see what happens. O’Leary’s blue collar good fella folksy says it the way it is ‘honesty’ versus Lowry’s campus cool, organic jaw-lined post-grad Karmic intensity.

Celebrity Purpose Smack-down. Hoo-haa.

Sadly, post reading, it all felt a little disappointing. I was expecting something incendiary. Perhaps I missed the point. To be fair I thought we’d got beyond this a while back.

Purpose is about founding and rooting a business in something beyond the balance sheet and the share price – creating a north star for it that reaches beyond the pure objective of profit. Its not about Profit OR Purpose. Double Duh! Its simply about developing a healthy and respectful relationship between the two.

Purpose is about developing resilience in a business both in social, cultural and environmental terms as well as economic ones.

Purpose is about passion, determination and belief at work in a company for good – the infectious feel-good of making shit happen both individually and collectively – and the nurturing of a centre of gravity that enables a company to absorb turbulence and short term impacts.

Purpose (social or otherwise) can have a simple premise – for example – to want to build a thriving profitable and resilient business able to relentlessly reinvest in stimulating and securing increasing and sustainable growth to create wealth, jobs and ever-improving communities is an admirable purpose.

The lever word in this is resilient. And resilience comes from not overdrawing or pillaging the sources of capital a business needs and demands to be profitable.

A company’s Social, Cultural and Environmental Capital accounts need to be as healthy as the Economic ones.

A balanced book should show the positive impact column of the business in credit even after you’ve accounted for everything in the negatives impacts column . And Purposeful businesses seem to be far better in achieving this balance.

This is nothing to do with setting up a charitable book on the business. If water depletion or obesity are negative externalities of your chosen business then you need to account for and invest in mitigating them – reductions, off sets, replenishment and prevention programmes become critical and central to your profitability accounting processes. To ignore them is to foster vulnerabilities and turbulence in the fabric of the company and in its ability to thrive.

Any ‘shareholder’ who compels or lobbies a company to ignore the business case for Purpose and the behaviours and actions pursuing it demands is in effect trying to short the company. Between lengthening a business’s odds through the relentless and passionate application of Purpose or shortening them by sustaining a myopic obsession with Pure profit, I know which one I find more ‘evil’.

Why Mr. O’Leary thinks that purposeful companies are missing the point of a business – to be profitable – I am not certain.

A quick rummage in Firms Of Endearment’s most recent stats show that companies driven by purpose and passion outperform the S&P 500 by 14 times over 15 years.

To be clear, I think we’re getting there but still have a way to go. I am certainly not advocating that every company featured on Firms of Endearment’s list of big purpose Kahuna Burgers is some scion of the Gods of Good.

A number of multi-nationals who like to be seen a Purpose driven with a clear sense of the power of Stakeholder over Shareholder modelling still seem to find a way of rationalizing very shifty profit accounting to evade stonking levels of Tax. A number of them sit on Firm’s of Endearments list of the great and the good.

How do they reconcile Endearment with almost criminal levels of tax evasion I am unsure.

Perhaps they’re a little tied up with other things at the moment.

Perhaps they just don’t agree with the simple theory that if your business’s performance, competitive advantage and increasing profitability is rooted in the quality and wellbeing of the indigenous workforce you employ, you should invest in the fiscal infrastructure of the society that creates that workforce – keeps them healthy, safe, secure and living in a stable thriving society. It’s called Corporation Tax.

Or perhaps it’s just that they are too busy passionately pursuing the intelligent, enlightened and relentless re-direction of profits for the purpose of executive redistribution.

or perhaps they’re just Evil!

(cue high fives, whoop de dooping and general chest bump, you d’Man-ing.)

 

 

 

 

The Bard, Bowie, hemispheres & the bearable lightness of being.

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I think there’s been a happening in the cosmic fizz just beyond our mortal measure and comprehension – but thankfully those of you Right-Hemisphere leaning kids out there will be none the poorer for it – quite the opposite one would hope, if the laws of social contagion are to be believed.

On 10th January 2016, David Bowie, a rock and pop performer of exceptional elegance and a master of transformation, died.

He left behind a staggering back catalogue of human invention. His ability to shift from masque to masque, identity to identity, not only in his career and lifetime but even in the process of one performance was in retrospect one of the great artistic spectacles of the 20th Century.

Until the point of his death, history was preparing to view 2016 through the eyes of another Great British artist (some would say the greatest), and a master of the dramatic theatre of shifting masques and identities.

2016 is the 400th anniversary of Shakespeare’s death.

2016 was to be the year of the Bard, generator of some of the English language’s greatest turns of phrase; creator of some of its greatest dramatic masterpieces, characters and archetypes.

Hamlet. Lady Macbeth. Iago. Juliette. Oberon. The list is endless, and the construct and dynamics of their identities have been studied in minute detail and from every conceivable perspective.

The Bard’s own real identity has also come under intense scrutiny over the years – was he part of his work, merely the quill of it, or himself the greatest piece of literary confection of the English lexicon?

Was he a thief, an imitator, a fake, a sage or a genius? The jury it seems is still out.

Speaking of The Bard, genius, shifting identities and cosmic collisions – it is worth noting that on the evening of the 10th of January 2016, as David Bowie peacefully departed for a place from which he could chime ‘Look up here, I’m in Heaven’, another great shape shifter of the stage, (already an inhabitant of the intangible Otherness) was being celebrated in an RSC film night at the Barbican.

The film was Shakespeare’s Midsummer Night’s Dream starring Charles Laughton – a man known to have infuriated his contemporaries(Olivier particularly) with statements such as:

“Great artists reveal the god in man,” he said in an interview, “and every character an actor plays must be this sort of creation. Not imitation – that is merely caricature… The better – the truer – the creation, the more it will resemble a great painter’s immortal work.”*

Reaching out beyond what is known, what is given and what exists is the simple process of creation – a conscious or unconscious action – and one of the greatest slingshots of our conscious development. It was certainly what drove Laughton.

 Laughton’s post-war masterpiece, Night of The Hunter, delivered a ground-breaking collision of theatrical chiaroscuro and dramatic tour de force that had until then never been seen on the movie screen.

In his need to see and go further than any one had ever gone before he aligned himself with the belief that the primary force of the stage is creative, not imitative – a belief system by which both The Bard and Bowie patently lived their lives.

The Bard & The Thin White Duke were, I believe, driven to do so – compelled to create something of a higher order – using contexts and characters to draw the sky towards them, to study the whole of our existence, instead of scratching out increments of cause and effect, measure for measure.

I believe that they did this because one aspect of their conscious self compelled them to do so. They were wired that way – more attuned to the right hemisphere of our brain; and its quest to seek that which lies just beyond our sight and our reasoning, rather than just controlling and measuring that which we already have.

This reaching for some sense of Otherness – just out of sight and beyond our reasoned comprehension – is not just some artsy humanities piffle.

Georg Cantor the 19th century Mathematician struggled with finite or ‘fixed’ concepts of infinity – he struggled with the idea of there being a necessary (rational/reasoned) uncertainty and incompleteness in the realm of mathematics.

He struggled with the idea that Beyond the infinity of infinities; (lay) Something Other. Infinity was no longer tameable by turning it into an abstract concept and then just carrying on as though it were just another number.

(Obviously one should be aware that there is a danger here of falling into the Spinal Trap of David St Hubbins and his discourse on Infinity:

‘It’s like saying when you try to extrapolate the end of the universe, you say, if the universe is indeed infinite, then how – what does that mean? How far is all the way, and then if it stops, what’s stopping it, and what’s behind what’s stopping it? So, what’s the end, you know, is my question to you. 

Though, as a form of dramatic proof, in this astonishingly funny moment, as with all great characterisations, we find a far deeper and more expansive question waiting to be asked hidden in the subtext of their comedy.)

If we delve deeper into the ties that bind the Bard and Bowie the deeper threads of influence ad interrelation strung between them are many.

In their astonishing curation of the man ‘DAVID BOWIE IS’ for the V&A, Victoria Broakes & Geoffrey Marsh refer to Bowie’s formulation of a theory of Gender as Performance, ‘… antecedents for which can be found in Shakespeare’s plays, where theatre becomes a master metaphor for life.’

Broakes & Marsh also refer to how ‘with his silver lipstick and forehead astral sphere he evoked the radiant allegorical figures of courtly masque.’

Going further, they attest to the belief that ‘Indeed, in Ziggy Stardust’s supernormal militant energy and shuffled masks we may have come closer than we ever will again to glimpsing how Shakespeare’s virtuoso boy actors performed the roles of Rosalind, Cleopatra and Lady Macbeth.’

As we should remember, the relationship between Bowie’s Thin White Duke (an exquisite confection of Abdicated Edward’s veneered hair and permanent cigarette painted in the gaunt Berlin draw of a smack-head aristocrat) and the Elizabethan Bard are more than just accents and accidents of gender performance.

The Thin White Duke was a man who spent much time ‘throwing darts in lover’s eyes.

love’s arrow or love’s darts and a penchant for casting them was a popular Elizabethan conceit favoured by Donne, Marlowe et al.

This emanation from within – reciprocity of feeling not thinking – was a reoccurring theme in the dramatic and written arts.

In Il Filostrato, circa 1338 Giovanni Boccaccio fused the tradition of love at first sight, the eye’s darts, and the metaphor of Cupid’s arrow:

Nor did he (Troilus) who was so wise shortly before… perceive that Love with his darts dwelt within the rays of those lovely eyes… nor notice the arrow that sped to his heart.”

That this piece of writing was the inspiration of Chaucer’s ‘Troilus and Crisedye’ which in turn was the inspiration for Shakespeare’s Troilus and Cressida should come as no surprise.

Many were enamoured by the idea of an inner ‘light’ of intimate observation, emanating from inside the ‘soul’ of the observer to become one with soul of the observed.

Take the lovers of Donne’s Extasie for whom

Our eye beams twisted, and did thread

Our eyes upon a double string

 

And Shakespeare’s Oberon says of Cupid:

“A certain aim he took

At a fair vestal thronèd by the west,

And loosed his love shaft smartly from his bow

As it should pierce a hundred thousand hearts.”

 

Equally, Dante in his ‘Donne ch’avete intelletto d’amore’ (Rime XIV) was not inured to the charms of the reciprocal gaze.

“The very paragon of Beauty, who

Will wound the eyes of any who dares view

The flame-like essences of burning love

She shoots from her bright eyes – which, when they move,

Penetrate to the heart and wound it too.

Thus in her face one sees the vital strength

Of Love portrayed where none may gaze at length.”

There is a vital reciprocity in all their gaze – a mutuality and transaction of something alive. This is not mutual seeing of the direct referential See the Crow. Point at the Crow. Shoot the Crow type

Something has been shared – an inspirational and profound thing – a thing that improves each of them equally.

To Iain McGilchrist, author of The Master & His Emissary, a book on how our conscious selves and the world in which we exist is being shaped and moulded by hemispheric sensibility, the light ‘darts’ from the eyes of lover’s was the Elizabethan’s way of describing a form of seeing or observation that is fired by the right hemisphere and its pursuit of the intangible immeasurable higher order of us – whole expansive pictures of our existence far beyond the scrabbling measures of the left hemisphere’s control-freakery.

In reference to Dramatic Tragedy and the role of the Greek Chorus, McGilchrist points out that this new form of observation – distant – removed – taken out of the immediate rational linear Now – is one of the illuminating and enlightening moments of our conscious human development.

In viewing life and its tragedies from a distance, Drama allowed us to engage in an evolving form of human learning – of matters of the soul – of Otherness.

McGilchrist writes ‘In tragedy we see for the first time in the history of the West the power of empathy as we watch …the painful moulding of the will…’

The central role of faces and identities in drama and theatre is telling in regards to what both the Bard and Bowie understood – they ‘knew what was right without knowing’ – a very right hemisphere trait apparently.

McGilchrist points out that ‘the interpretation of faces is a Right Hemisphere prerogative: in looking at the face of one’s partner (compared with an unknown face) the right insula increases in activity.’

At the beating heart of drama we explore faces and the tension lines drawn between them. In faces and living expressions played out across identities and their myths we learn to understand the abstract, unseen and unimaginable – we use the dramatic shifts in the face – its expressions and light – to interrogate and comprehend our own existence, our empathy for others, our otherness in relation to the world around us.

In 1973, few young English teenage girls understood death other than through that of Ziggy Stardust. Their pain and loss were real; as the emotions had been created within them by the artist. They were not imitating life changing sadness and mourning. They were living it.

To be clear, Iain McGlchrist is not advocating some Cartesian Duality of Either Or. He is utterly committed to the lateral truths of how both the right and left hemispheres interrelate and relentlessly inform enrich and recalibrate each other. BUT.

He does contest that the greater dimensions of our conscious selves owe much to a hemisphere which until now has had to bear the slings and arrows of outrageous fortune showered upon it by the very  rational, left-hemisphere-leaning, scientific prism through which we are now all required to view and celebrate life. Hubble and Hawking must be enough for us now. How could we ever seek more

McGilchist’s polymathic interest in the collision point between neuro-imagination, literature and language and psychology is not working alone in the world.

Recently this world view has been bolstered by the works of another cluster of diverse minds.

Julie Henry writing for the Telegraph on the 13th January reported that ‘Scientists Psychologists and English academics at Liverpool University found that reading the works of the Bard …had a beneficial effect on the mind, catches the readers attention and triggers moments of self reflection.

Henry continued “Scans showed that the more “challenging” prose and poetry set off far more electrical activity in the brain than the more pedestrian versions.

Scientists were able to study the brain activity as it responded to each word and record how it “lit up” as the reader’s encountered unusual words, surprising phrases or difficult sentence structure.

This “lighting up” of the mind lasts longer than the initial electrical spark, shifting the brain to a higher gear, encouraging further reading.

The research also found that reading poetry, in particular, increases activity in the right hemisphere of the brain, an area concerned with “autobiographical memory”, helping the reader to reflect on and reappraise their own experiences in light of what they have read.”

Rational minds that dismiss the humanities and the arts as a distraction from the improving nature and evolution of being human seem to deny one pure truth that their own science reveals.

Our minds positively respond to reaching beyond what ‘is’. We are made better – improved – for it. Our humanity is illuminated and given depth and expanse by the creations of these pioneers of identity and conscious self. We learn to empathise with what is otherwise intangible – the feeling carried within another – beyond the linear and immediate.

The works of The Bard and of Bowie, compelled by their right-hemisphere need to reach beyond the measurable and the given – to seek to capture the ‘light’, the darts thrown from lovers eyes – created works both for the creator and the receiver – to inspire both themselves and us to reach to a greater degree of self understanding – of greater consciousness. They created a moment of mutual gaze between us and them -to allow us a glimpse of the light within in their own.

Their works become the dart and we the lover. And Vice Versa

One might even venture that the utter lack of utility or function seemingly required to render something ‘art’ is a defensive evolutionary mechanism. Perhaps its artfulness, its redundant pose, is itself an artful deceit designed to obscure the primary and far more powerful role the pieces of dramatic creativity are undertaking – to relentlessly improve and expand us through firing in us a greater quest for more conscious enlightenment in, and doing so while our left brain’s back is turned – for fear that otherwise the left will wade in, spoil and obfuscate what it cant understand – and in doing so diminish us and our potential to exist.

Or was it just that both Shakespeare and Bowie liked a man in tights (as did Laughton) – the Dressing Up box of Creativity and Dramatic effect and the reaching for Otherness being preferable to the real tragedy and visceral slaughter that came from those only interested in reaching for the Now and what existed in front of them, as they sought to measure, map, grasp and rule it.

*Quoted – Simon Callow Charles Laughton: dazzling player of monsters, misfits and kings 2013 – Telegraph On Line

 

 

Perfume, puffery & a Zynga Guide to the future of Fragrance Ads.

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Where did she come from? where am I going?

Life is a journey

Seize it

Outside is just inside…out

Peace is Love. Love is war. War is Peace. 

Destiny

Tarmac

Sex

Penis

Fire hydrant

Neel Kolhatkar, an Australian comedian, has created a small film called How to make a Fragrance Commercial that celebrates the increasingly ludicrous genre of the Fragrance or Perfume commercial. It is a small pleasure to view.

We have the use of the abstracted journey – infinite; never ending; circular. Run through with a yearning of some sort. Add one very pretty girl with a form of hair Tourrette’s – incapable of resisting running her hand across or through her silken mane for more than a second.

And the insanity of gibberish of course: crack induced riddles tripping the enigmatic light fantastic. Or bollocks if you will.

Lee Mack has also celebrated the bollocks of the language and accent of fragrance commercials, much to our amusement.

And the joke is not lost on us – as hundreds of thousands of us it would seem enjoy looking at and agreeing with their world view.

BUT. Someone has to be taking this seriously. Someone has to be buying this pap. Why would someone otherwise invest that much time energy money and hand picked, studio preened talent to make them, again and again.

I hold my hands up – I did go Ooohh! when I saw the one with Marilyn et al morphed in to the ad via super whizz bang SFX computer imaging. But only once. Not that anyone cares. If anyone gets into trouble they can always point to the Chanel No5 piece having 12M+ views. I thank you.

There is also an element of infantilisation going on here to a certain degree. These commercials are used on us like shiny jewels slung from a music mobile hung above our ‘cot’ – the plinky-plinky music, like a child’s music box confection played out to the mesmeric movement of shiny things that we can reach for. Ooosshhy boooshy boooshy booo. Who’s a beautiful boy then. It’s Christmas. Ohhhh. Shiny.

Shiny is beautiful. Shiny is reassuring. While Jude Law drives through stunning landscapes in a stunning car everything is alright. Terrorist threats and world hunger simply disappear as if by magic. Community fracture, eating disorders and fear of unemployment dissipate in a diffusion of citrus, rose otto and bergamot mist.

Happy day.

But, just to be a grinch for a moment longer, in a time of austerity, collapsing brand budgets, and fashion houses and brands going bankrupt all over the place, all of the time, how do they get away with it?

How does the Brand creative director get away with it? And the Director for that matter? In budgetary heist terms it is, let it be said, a stroke of genius: an Oceans Eleven of Marketing. At no point is the endeavour ever really intended to get beyond a luvy fest, extended camping holiday with 3 weeks of post production catering attached. That a commercial comes out at the end is frankly a miracle.

Everything is in the script:

Open on a set of Long Haul aeroplane tickets.

Cue music track rerecord by someone the writer slept with at Burning Man 

Light refracts through sun flare. We sense someone: famous: really really famous.

We see grade Hollywood A Lister in frame come into close up and focus – in a state of distress, the Malibu surf framing their pained expression.

Camera pans out across their shoulder and the bonnet of a classic XK 180, parked at the coast roadside behind them.

On its polished bench seat we see a hand crafted hold-all in exquisitely turned leather and open white stitching with polished lalique clasps.

We see the bag is stuffed with the film production budget blocked and bound in various denominations.

We see the long shadow of the Director’s new art department ‘squeeze’ fall across the driver’s seat. The keys in the ignition scream TURN ME ON.

We cut to cool city or landscape at dusk/night. A car – our car – is stationary outside a plain ‘edgy’ doorway: a man in a long coat grey hat smoking a cigarette stands beside it half in shadow.

We blink; eyelids close – to black – and open. More flared light.

We are inside a bar. It is buzzing: with the Art Director’s boyfriend and their close NYC facebook friends.

Cut to enigmatic pack shot.

Music Ends 

Shazzam.

You have yourself a Fragrace Advert.

And talk me through the obtuse re-recording of karaoke-famous musical tracks? One of these recordings is of such high camp, I would strongly recommend having an oxygen tank and some DVT socks to hand.

I’m thinking of course of the music in the Chanel No5 piece with Giselle: a tangential narrative punctuated by cards with lyrics written with epigrammatic aplomb and enigmatically distributed.

In this film there is of course a random child (who surely should be put into care given the elegant speed with which her parents seem to nip off to far flung places in pursuit of something different at the drop of a hat. Thankfully, in the full length version there is a Grannie/Nanny left to fend for the child – the least we’d expect from a family with such an expansive beach house: staff.)

Now that track: The One That I Want. Lo Fang. Breathy. Sparse. Jazz. Art.

Yes: it’s a re-record. And re-records have been very recherché for a few years now. Since 2008, everyone and their transgender partner is doing it, inspired by re-records of famous tracks by highly individual, mainly female singers for John Lewis et al. (They couldn’t resist going Half The World Away with Aurora this Christmas.)

But the Lo Fang track is knowing in a very different way. It adds a level of high camp that more mortal creative directors and producers could only dream of. Taking a track that would happily grace a Will & Grace house party and then raise the camp bar further by art jazzing it is audacious indeed.

I am not sure how anyone could better this on the camp-o-meter.

So I wonder what next? Perhaps they will have to go the other way. Perhaps we will get really, really high camp songs re-recorded with brutal street grit.

Rocky Horror’s Sweet Transvestite could be covered by The Streets.  And come to think of it, D12 could do a storming version of Let It Go from Frozen. So, there is definitely some more room for manoeuvre in there – a few more rungs of insanity to climb before we run out of puff in the music department.

Now what of the journey? Part of me desperately wants the exquisite wide shot of the beautiful car crossing the bridge to the city in the Chanel No 5 ad to be interrupted by the highly irritating Sat. Nav. saying “At the next junction, turn left, then turn right, and follow the ring road back to your child as they are currently playing with an electric iron in the infinity pool.”

With all this enigmatic driving around to no real end (even Jonny Depp’s at it) there must be a probability calculation on the back of a napkin somewhere that tells us when and where they might all collide?

Given that driving is so central to many of these commercials, perhaps there is a Peage in Fragrance Film Land somewhere where it all comes together – a place where, if you parked up with a sandwich and a thermos for long enough, you’d have the pleasure of watching a caravanserai of some of the most beautiful cars in the world driven by some of the most highly paid actors stream past. (Who needs the Mille Miglia.)

I can just see them arriving at the Peage gate and, on realizing they do not have Telepeage, rooting in their oh-so-gorgeous bag for a handful of ‘change’ (it would have to be a fist of exotic coins; cast with distracted elegance – there’s no cool Slo Mo moment to be had in popping your carte VISA in a gnarled plastic slot – a sexual metaphor perhaps but no filmic opportunity).

And then, as quickly as they arrive, they are through the Peage, all driving off in different directions to continue the eternal journey.

Maybe this meeting point might create a whole new dimension of Fragrance Ad.

Perhaps if we laddered back, one of those breath taking crash reverses up into the heavens; into the atmosphere above (and god knows theres an industrial quantity of very expensive atmosphere to ladder through), we would reveal that Fragrance Film Land is in fact a sort of board game of life – a Snakes and Ladders meets Monopoly of circular and inter-related narratives criss-crossing at various points across multiple terrains and contexts – by/in/on/above/beneath an Alpine tunnel, Malibu beach house, NYC studio, Parisian rooftop, Roman side street or Utah dirt road, at sunset/sunrise/Spring/Fall/Christmas/Lunar Eclipse.

Maybe we could gamify Fragrance Film Land? A sort of Farmville meets Mario Kart for perfume. Choose your character and vehicle. Choose your eternal circular yearning journey. Choose your mood/season/context. Choose your re-record soundtrack. Bingo. We’re off.

And the pedal hits the metal. Chanel 5. Black Ops. Available for PS3.

Now that would be worth switching on for.