• ABOUT

thinairfactoryblog

~ A topnotch WordPress.com site

thinairfactoryblog

Monthly Archives: March 2014

Me-Shaped, You Choose!-style Insurance & the 21st Century business of securing all of our identities.

24 Monday Mar 2014

Posted by Thin Air Factory in Uncategorized

≈ Leave a comment

Tags

AC/DC, Black Ops, data protection & valuation, digital currencies, farmville Coins, Identity, identity theft, insurance, Liquid Modernity, new insurance products, on line personas and PINs, possessions, precious items, Rewards Cards, trading personal data, valuations, virtual lives, You Choose! Nick Sharrat, Zygmunt Baumann, Zynga

Image

With the relentless and dynamic shaping  and reshaping of our criss-crossing, inter-lapping, over-weaving worlds and the multiple identities we present in the spaces in which we now exist, the old simple silos of identity, property, chattels, finance, vehicles, travel and health and the old actuarial model of valuing and securing them has all shot straight out of the window.

In an increasingly complex world perhaps the insurance actuary and the new product designer should move to the simplest Newtonian equal and opposite – one of an Insurance Product and service offering that owes as much to the children’s book You Choose! by Nick Sharrat as it does to Zygmunt Baumann’s concept of liquid modernity and its fluid, flexible and evolving needs.

For the insurance companies this is not really discretionary – with the newly assertive persona of the consumer activist and the people power of the networks, if you don’t build it, the customer will simply demand it!

Because I’m standing here in the long shadow of big data, t’internet of things, multiple device living and tracking, physical monitors and behavioural metrics all tied up with super hi-speed fibre-optic string thinking I WANT BETTER!

And I don’t mean, ‘hey could someone aggregate a few more insurancy things for me?’

Rock my world. Blow the bloody doors off.

I want Me Shaped Insurance, what ever shape Me might be. I want insurance that breathes in and out with me. I want mutant super powered insurance with shape shifter abilities – one that tailors itself to my identity – or to be truer to the shape of our multi dimensional multi platform highly connected on and off line lives – my Identity Cluster

Identity Clusters are the bundled collection of identities that embrace the real time, online, any time, any place any where’ version of me – from my formal ‘show us your passport-registered-driving-license-that’s my address where I live’ Identity to my device enabled spiritually GPSd, online shopper, social networked, reward points, nectar drinking, Farmville-coin collecting, Call Of Duty/Black Opps massacring self.

So I want Insurance that radiates out like my wonderful self – starting with Me. And I want it simple – a sort of You Choose for adults (You Choose! is a perfect product service selector/aggregator hybrid model for any Insurance company wishing to recreate the whole product sector!!)

Right.

So. Here I am. I need the stuff covered off that secures me as I stand here. Health & Well Being stuff. Yup. Based on age, general condition and a few top facts and life style truths about me. So general health cover. A bit of dental in there (we live in a celebrity teeth whitened world and Austin Power’s stumps don’t roll any more). Oh and family planning: lets be fair there’s a whole lot of ‘struggling to get pregnant’ stuff going on out there so lets get a bit of cover for that. And I can pop some monitors on me just for good measure to ensure that my real-time monitored, healthy living regime drops my premiums at an almost inappropriate speed. (Bar the odd lager kebab frenzy where I slip in my own excitement outside the Underworld Club in Camden Town and break my neck!!)

Speaking of which, along with general health I need some grown up stuff – critical illness and Life Insurance layered in there. But I want my breathe in breathe out insurance to make sure that they’ll adjust the premium accordingly depending on where I live without me having to ask!!

Then there’s the next big question to insure for and secure: is it just me who’s being insured or am I in good or otherwise company?

Who’s that person next to me? Is that my: partner? Spouse? Shagbuddy? GF? BF? Flatshare? Civil partner? Intimate lodger? Turkish wrestling partner? platonic’ friend’? one-night stand? (Please Tick box accordingly.)

And while we’re at it, are those small people mine as well? And that small terrier?

That’s the next bit I want the breathe in breathe out insurance to cover for: health and life policies for my precious loved ones – even those of the furry, scaled or beaked variety. And don’t forget that with the cost of university fees and such out there why don’t you build in a premium top-up that on maturity pays out an interim dividend to help secure my kids access to higher education!?

I also want the family to enjoy a sliding scale of insurance premium wonder. Mainly so that I can chip away at that premium with a few healthy family weekends and general well being regimes. Hell, you can link straight into my nectar card data and reward me for healthy shopping baskets as ‘data day’ living proof of why I should pay less – no big macs and child waistlines pouring over over-priced kiddy denim like melted cheese in this home! And if we’re members of a health club or a gym you can reward us for the regularity with which we visit it.

Then its time for the Me Shaped policy to breathe out further and insure general ‘stuff’ – so that starts with the close to me stuff, the stuff that’s in my every day – the intimates, trappings and wrappings – valuables, devices (with valuable data caches or access to them), clothing (the good stuff anyway) and family heirlooms or meaningful stuff – antiques, pictures and paintings.

NOTE If uncertain and you need more clarity; apply the ‘a little piece of me died when that xyz got lost/burned/eaten/broken/ravaged/soiled’ filter to see whether it qualifies.

Importantly, this bit needs to be virtually complete, able to encompass all of the ‘valuables’ of the my online persona. That includes all that Identity Cluster stuff I mentioned earlier – and the super-fast fibre-optic bandwidth its travelling on. One small glitch in that and my life needs contingency planning built into the policy.

My data and its protection should be included in this – identity theft and on line PIN theft for financials, etc. should be attributed a value and insured for. C’mon insurance companies! I’m a revenue stream here! Value my personal data – and register it – and if you find that someone has jacked it for personal gain – sue them and compensate me. Sounds like a lovely little earner in our modern hijackable on line world.

Also any currencies that I have that exist should be covered – the latent value of my on line reward cards, saver cards and reward points schemes should be calculated in along with standard on line bank account details.

Then there’s the ‘other’ stuff – general contents. Suspiciously styled mirrors. Kitchen Tables. Spurious prints. Capricious curtain fabric. Barbie Boats, a grand’s worth of lego pieces in various boxes, one slightly self consciously striped grand sofa, a rather battered pouf, soft furnishings, plasma screens, shoe collections and blah. All of it. The stuff that’s a shame to lose or damage but it falls into the no one died category.

Got that?

Great, so that’s the human and the physical close to me stuff ticked off – with some reassurance and peace of mind built in!

Now what wrappers am I choosing – where do I live? What do I live in? Flat, house, shed, tent, bivouac, doorway, canal boat, crack den, skip, log cabin, castle, space station, volcano, cottage, tree, cave?

In my perfect world I would just tick the box with a small calibration to clarify whether I own it/rent it/stole it/squat in it/married into it – and if it’s ‘Own’, then to what percentage.

After that the policy just opens its doors to the big wide world and the planes trains and automobiles part steps in.

The minute I step out of the front door, whether I choose to take a train to work, a hybrid to the farmer’s market, a rocket to the moon, a bike to the seaside, shank’s pony to the library or a death star speeder to oblivion, my Me Shaped policy should just recalibrate to allow for it.

And if I even think of crossing state or national borders, or consider entering slightly more treacherous terrain or taking up a trickier mode of trajectory, its should adjust and cover me accordingly.

So European cover should kick in the minute my GPS position shows I am abroad, and more importantly should rack up accordingly if it shows I am both in an supercar and in the Brenner Pass – especially if the satellite using point-to-point speed assessment and my cloud content monitor show that I am in fact tanking it along at 210 KPH listening to AC/DCs Highway to Hell.

So Me Shaped Insurance on a You Choose model. Simple. Fluid. Evolving. Efficient. Make it happen please.

BUT when you do, please remember my sense of identity ; what’s valuable to me right now, and in the future; and that the concept of what’s precious to me straddles the real and virtual worlds in amazing and complex ways. So give me a simple way to deal with them.

Sure, swing me a dash-board I can tinker with BUT given the sophistication of the technology out there, I would rather the smartest thing if did was to disappear from sight.

You measure it, value it, and secure it so I can just get on with doing lovely stuff safe in the knowledge that Big Brother is actually acting as just that – looking after me even when I might not be doing so myself as I am far too busy hurtling through the Brenner Pass with my pants on fire singing Whole Lotta Rosie. 

Storytelling, the Circular Economy & uncovering the marks of desirable identity

17 Monday Mar 2014

Posted by Thin Air Factory in Uncategorized

≈ Leave a comment

Tags

Authenticity, back to the future brand strategies, Bottle Refunds, Caring about what people care about, Coca Cola, desire, Identity, Integrity, Management Consultancies, Second Hand Stuff. The Profile Bottle., Social Strategy, storytelling, The Circular Economy, The Happiness Factory

Image

A year of so ago someone at an unnamed Management Consultancy asked my opinion on why a very rigorous and robust case for a premium beer manufactured wholly on a circular economy model might fail to light a consumer’s fire.

All the ingredients for success were there. A more than decent liquid product with a little room for some tweaking. Simple reuse strategy of bottles, a clear distribution network to run a reverse logistics offering across; state of the art cleaning and preparation process of the used bottles; no loss or tainting of liquid content or loss of quality guaranteed.

Furthermore there had been clear segmentation to suggest that there was a well disposed audience waiting in the wings to consume an intelligent beverage as defined by an interest in purpose beers, smart production and the socialisation of exception and personal identity –  the fun stuff like mass customization of the beer brand experience as pioneered by social network fuelled personalized label offerings. “I liked the beer so much they put my name on it”

The ultimate kicker was the maths. Wholly sound. Geared to grow. Great figures. Nice curve. Everything was sweet.

EXCEPT.

Some lunatic had taken the idea into a consumer research space and asked the average beer drinker what they thought; with no thought given to the story of the product and how it tied into the identity of the drinker.

Doh!

I know little, and increasingly less – but the one thing I have realized as a beer drinker and a watcher of consumers for some time is that once the base line need and accessibility issues are overcome and the financial bridge crossed:

I’m thirsty. I need a lift. There’s a bar. I have a fiver.

The last thing is the ‘lip smack moment in the 10 seconds before the order. What label on that shelf or pump head with all of its reserves of delivery, friendliness, cache and identity will hit the spot?

The matters of identity become elevated to near religious proportions especially in the realm of lager lager lager and the race to the middle (or bottom as some would frame the quality of industrial scale lager production and the brands they deliver).

To walk into a room with a load of drinkers and simply take them through the rational functional concept of circulating glassware and refilling, all backed up by a zero water strategy delivered through off setting simply isn’t going to do it.

There is no desire in the spreadsheet and rationality of a production line; even a circular one – only in what it promises, transports or delivers.

I’m feeling the beer and drinking the beer before I’m thinking the beer.

If it was real ale that would be different. If it was micro-brewery panache that would be compulsory. But not in this instance.

All I could do was to respond to the consultant with the simple question: where’s the storytelling? Where’s the everyday human insightful ‘it’ that every stakeholder can seize upon and unify around? from the brewer employee, to the bottle blower, the water strategist, the production engineer, the hop grower, the distribution partners and most importantly the drinker

Where I asked does the storytelling that draws from the circular truth of the product meet the circulating needs of and storytelling of the drinker’s identity?

If I am to drink from a recycled and reused bottle what am I to think of the bottle I hold and the beer that it carries. It’s not a smart beer. I don’t want a smart beer. I want a beer that’s ‘me’. Or a beer that ticks the badge box of the Me I’d like to be; and goes down nicely on the way to the heart of my repertoire.

So we explored a little more the idea of recycled and reused bottles and the storytelling of a ‘goes around comes’ around world.

For me, the reused bottle is etched into my psyche via the memory of the Coca-Cola bottles I used to see racked up by the side of the bars on the continent (Italy France & Spain were my direct experiences).

Their surfaces mottled pitted and misted by thousands of the tiniest scuffs, scratches and scrapes, these bottles merrily wended their way back to the bottler to be washed and refilled and resold to me and the myriad millions of others who happily consumed from them again and again.

Those bottles with their multiple rewards experience – anticipation, grasp of the bottle, the glass to the lips, the taste, the finish and the return and rewards in the shape of a deposit refund pricing system. These were complete little eco systems of joy.

(I still believe to this day that the Happiness Factory traded touching millions of hearts for touching billions of lips in their transition away from glass to the can and PET or now PLA varieties of packaging. Nothing says summer in the heart like grasping the profile bottle. If Coca Cola ever wanted to take a trip back to the future, re engage in what made them great and differentiate themselves once more they could do worse than figure out the circular logistics and shift everything back to glass. Full Stop.)

I digress. So the marking of multiple life cycles like those on those bottles is a rich texture of story telling. And sets the bottles out as something with an innate integrity of multiple existences.

This is something that we already value as human beings. We consciously or subconsciously rate and measure people by the marks life leaves behind and the marks they choose to make on themselves. The marks they carry on the outside are testament to the lives they have lived and the richness of experience therefore that may reside on the inside.

A beer that travels in such a receptacle might be viewed as a richer brew much like the human being with the abstract unexplained scar, the post operative welt, the skateboard injury, the tattoo, the tribal motif.

SO if I were to have to go into a room tomorrow and set out the story telling of a beer founded on a goes around comes around circular production system I would probably tell it thus:

A real beer comes in a bottle that’s lived a little.

It starts to tell me a story into which I the drinker am to be inextricable woven.

But more importantly it compels you the brewer to create a better product: to fill that bottle with a liquid that is defining in some way – differentiated – not a homogenous wash but a picante brew. With some spice and edge. Disquieting and memorable – but ultimately that shines some light on a grey day.

The circular compound nature of the bottle that’s lived a little also compels you to write a more interesting social nature and behaviour into the fabric of it – and to build a ‘reward’ in at every round.

Perhaps there is a trademark mark that is applied every time it goes through. Perhaps there is a diary of life for the bottle – of the lips and lives it has touched.

Crass or unpleasant to some – but to those towards the edges, looking for something with more chutzpah; perhaps a more desirable story.

So scar my glass with a promise that reaches beyond peddling same old same old. Set the spirit and authentic product truth of the product at the heart of the story: a story that elevates the fundamental brilliance of a wholly circular concept in bottled beer.

Then I might be inclined to take up that beer and tattoo it on my heart.

For a while at least.

ABBA, Anamnesis & social memory in the 21st Century.

14 Friday Mar 2014

Posted by Thin Air Factory in Uncategorized

≈ Leave a comment

Tags

70s & 80s Music, ABBA. Social memory, Anamnesis, Bowie, Christian Theology, Dancing Queen, Dylan, Ga Ga, Gamification, i-pad, Incarnation, IPv6, Madge, mamma mia, memory, multi-generational, peta-flops, Reinvention, social networks, Socrates, Swiss Army Knife, The Day Before You Came. Ibiza, Tour Of Duty

images

By my reckoning ABBA and the philosophical Socratic theory of anamnesis will finally meet somewhere along IPv6, just at the crossroads where peta-flops of ’70s and ’80s pop tune mash-ups collide with the PDF of the Ga Ga/Madonna/Bowie Manual of Reinvention.

Given that there’ll be 6 billion online personas (giving the current 2Bn + users a very conservative 3 online personas each to play with) using the crossroads at the same time, its going to get messy out there.

Now ABBA, fine, got that bit – and the Lady meets Madge meets Thin White Duke stylie for reinvention and the death of discarded personas, yup. Got that but Anemwhat?!

Anamnesis. A simple philosophical Socratic theory – and a pretty powerful one. Which is why it was quickly air-lifted into Christian Theology as a fabulous way to frame an infinite eternal re-incarnate soul running through all of humanity over time, with Christian teaching merely being a way of ‘recovering’ pre-existing yet dormant spiritual knowledge within us to accompany the soul we are born with. Nice.

Wikipedia cites the following descriptor: Socrates…   …suggests that the soul is immortal, and repeatedly incarnated; knowledge is actually in the soul from eternity, but each time the soul is incarnated its knowledge is forgotten in the trauma of birth.What one perceives to be learning, then, is actually the recovery of what one has forgotten.

So what on earth have ABBA got to do with it?

I reference ABBA in this piece because, for me,  they represent one of those entities that have transcended standard memory and entered a longer, denser living framework of collective or social memory – one with multiple and complex networks of interrelated life times.

They have also reached far enough into the future from their heyday to touch the hem of the skirt of the Infinite Digital Now and all that it brings. And I have a feeling that, through their burgeoning role in the global fabric of social memory and the furious sharing psst! pass it on culture of the social networks, ABBA are hurtling  towards a state of anamnesis.

OK, in the realm of philosophical profundity ABBA’s Waterloo doesn’t quite set the same bar as perhaps Dylan’s ‘Times They are a Changing‘ but that does not exclude them from becoming something that a classical philosophical text might describe.

How they do this is another question entirely. Maybe they’re just so wrong they’re right. Perhaps the unique fusion of chirpy and deceptively engineered pop music and the flip-flop nature of their lyrical content: from the charming euro-nonsense lyrics of Waterloo to songs like The Day Before You Came, sung with the long shadow of Leonard Cohen and Der blaue Engel hovering over it, seems to have allowed ABBA, like all music of increasingly mythical status to become one of the more powerful threads stitching together the fabric of our social memory.

ABBA, like Mozart, Piaf, Elvis, Bowie and Ga Ga, have come to be both perceived and used as a sort of socio-cultural swiss army knife. They are a lever, a key, a signpost, a mapping point, a cork-screw and an emotional cattle prod in the ever-expanding and lengthening fabric of social memory. Music like ABBA’s fixes points of social memory into a particular context, thus creating a door through which we can access them.

But just a great song doesn’t cut it. That’s just a memory – a time machine to what was. To become part of social memory – the stored, dormant library of evolution strategies that we draw upon when life’s challenges open out, shut down, twist, stutter, or fail around us – the music must be potent enough, rich enough and loaded enough to be capable of regeneration – of itself creating a living, constantly-reincarnating relentlessly-reinventing self to qualify.

Whatever it is, and whether you like it or not, ABBA have done an amazing job of creeping under the skin and into the psyche of multiple moments, moods and generations. ABBA. The moves. The powder-blue eye shadow. The melancholy. The show. The Movie. Meryl Streep!. Madonna!! The spiritual and social halo of ABBA is immense. And the ley-lines of its cultural, social and generational impacts fall across every shape and form of social group and individual typology.

For me, being a divorce child of the 1970s in southern England, living the bleak video musical backdrop of The Winner Takes It All; and with most summers spent partly on the White Island amongst Scandinavians of all hues (long before the football hooligans and pill head fraternity turned up) I can attest to ABBA being a great example of the social big bang theory – from its very particular era specific explosive beginnings to hurtle outwards in an exponentially increasing mass of social knowledge, reincarnated and recovered across many lifetimes.

The second I hear those words. “I don’t want to talk…  …cos’ it makes me feel sad…”  I am hurled into a cement lorry of memory and feeling. That’s already more than just a memory. It is a living recollection that occurs with feeling and context – a trojan horse of social memory: an echo of its first incarnation. On hearing it I am immediately primed to mitigate all manner of degrees of emotional distress

But also, if I am on a dance floor and hear Madonna’s Hung Up, it’s the ABBA sample and the latent recovered feeling carried in the Trojan horse of it that lifts my heart, not Madge’s new self conscious re-fabrication of it. But the complexity of emotion that the music evokes is layered by the moment in which it is now being recreated and in which I am enjoying it. It is reincarnated.

But in the same way, the surprising joy I get when I watch Mamma Mia with my 6 year old daughter is transcendent. In this way it is incarnated again with additional and highly complex additions of light and shade for me.

This to me is a good demonstration of how music moves from being an anthem for a time past to being a source of energy, revitalisation, reassurance and guidance, transforming itself as it evolves into a burgeoning strand of social memory.

It is at this evolutionary level that music moves from being a linear recollection of a bunch of chords and stuff you liked – a piece of sentimental data as someone once chose to describe emotion –  to being a living evolving strand that entrenches itself in cultures communities and tribes across multiple generations, drawn on as a social tool and in doing so, becoming reborn again and again.

My daughter will internalize the Mamma Mia experience, along with my own recollections about ABBA, music, the 1970s and my parents as part of that recollection, and it will create emotional triggers and feelings that will continue to exist, carried within her  – only to be reborn every time she hears the opening chords and voices of Dancing Queen.

The enriching memory and the spiritual and emotional information and knowing carried within it is evolving, becoming more dense and complex, developing a mythology of its own as opposed to simply reflecting that of the people who carry it.

It is in that way that something as trite as “I don’t want to talk…” or the first 4 chords of Dancing Queen, a shard of popular culture from 30 something years ago, begin to transcend normal memory, and become living social memory: a source of emotional intelligence and evolutionary experience that the same tribes cultures descendants can draw on to keep reweaving resilient communities, navigate turbulence and upheaval and ultimately manage change. This is much the same journey as that of pieces of philosophy, spirituality, faith and religion, continuously regenerated retold and proselytised across tribes, regions, cultures and generations to expand to cover the world.

To demonstrate the process in action, and of how the ripples of impact and emotional knowledge grow both more complex, and abstracted the further they get from their original source we might set an experiment:

If we were to play the opening chords of ABBAs Dancing Queen to a massed variant audience – a mixture of 8 years olds, 18 years olds, 30 year olds, 50 year olds and 70 year olds, both in villages and cities in different regions and parts of the world – and then, subsequently record the emotions raised, feelings felt, wisdoms recovered, the light and dark of their deeper emotional reflections; to reveal the texture and richness of social memory being stirred and potentially drawn on – I think we would be staggered at the scale, breadth and depth of social memory: the ‘recovery’ of deep rooted emotional ‘knowledge’.

More importantly, I believe the rarified theory of Anamnesis will help us to explain and navigate some of the more complex philosophical dimensions of social memory as they develop in the new landscape of the hybrid virtual and actual 21st century lives we live.

And we’re going to need all the help we can get in the moral maze of the multi-device ‘me’.

My point is this: in the modern world we are expected to live many more ‘lives’ than our forebears. In our post-modern world we re constantly reborn: professionally, personally, materially. It is seen as part of thriving.

I might also venture that consumerism, locked as it is in a relentless round of reinvention of the self through a continuous stream of new identities purchased – cars clothes homes holidays – is creating a truncated state of anamnesis – an expanding universe of reoccurring rebirth across ever decreasing periods of time.

But that is not where the tension will occur.

The tension will come from the fact that underneath all of this new multiple selves we still carry with us a far more one-dimensional primal, living memory. One bound by a much longer thread of continued existence; that gets passed down socially through nurture and the cultural context we find ourselves in, from generation to generation.

But the concept of generations is being rewritten by the modern world. Generations used to be a simple descriptor to identify the progeny of humanity in such as way as to mark them out by the fact that they exist within the same age frames in the same time frames. To be 16 in 1968 for example sets out a generational viewpoint and compass from which to define and explore many different dimensions of self. Generations were a linear thread that dropped down through history tying the past to the future.

But our new world of tech induced multi-persona living is exploding the concepts of generation sideways, upwards, outwards. There are now multiple generations of individuals, communities cultures and mindsets housed in each generation

Ancestors and descendents and the linear relationship between them and the threads of social memory they carry with them have been shattered into a glittering constellation of existence virtual, real or otherwise.

They do not just stand behind and in front of us any more. Our own multiple myths and histories scatter all about us in varying forms of existence – some live, some dead, some decaying dismissed or forgotten.

In a socially charged world of the multi-persona person: whose face-book profile might accent their personal ‘myth’ or story one way or tell of one very siloed professional individual Linked In one in another: their Sim city or Tour Of Duty persona another again – add in a few Farmville coins, on line shopper profiles and PIN numbers, multiple email tags and a twitter account and you’re up to 7 personas as it is. Each one ‘born’ and nurtured and raised to fulfil its immediate social need in the context of the device or channel it exists within.

So I would venture that social memory as it used to be, framed either by classical concepts like anamnesis or more recent frameworks like nationalism, versus how we have begun to frame and explore the dimensions of social memory in the last 10 years makes for a very different creature.

The next time Dancing Queen comes on – and a herd of 50 something’s, 8 year olds, 23 year olds and the ironic 41’ers charge the wedding dance floor, the old model of social memory is at work in the new world – a linear pass the parcel of collective and compounding memories, feelings, in the context of multiple pieces of data embracing occasion, company, personal fulfillment and development, fluid time and fixed geographies.

The same one that amortises their elder’s wisdoms in a box, repeats parental aphosrisms and behavioural tics. Where the work ethics and behaviours of 3 hundred years ago have been passed from Tofflers First Wave to the Second to the beginning of the third with everyone using the mistakes of the past to try and reset the opportunities of the future in an evolutionary line.

But now, where ABBA, the classic concepts like anamnesis and our 21st century multi-dimensional and multi-existence models of social memory meet, playing out across our twittering Id Ego i – pads, there’s something altogether new and far more complex happening.

Social memory is fracturing at light speed into a hydra of persona channels – the social memory as embraced in the virtual world will evolve in a different manner to its real world cousins. The social memory of gamers will have both gamer specific dimensions as well as real world ones. The time machine of music and the ever referable digital filing systems of the cloud will create a fractured concept of temporal existence.

This is no different to what was before – just multiplied. Young men who went to war developed a parallel social memory to those of the families at home. Exclusive of of but not inextricable to the everyday lives they returned to. One they could reach in and out of as they needed to. The same stands for us. But we tend to be reaching into our parallel social memory not of trenches, gas, camaraderie, distress and man’s inhumanity to man – but that of hot dog and champagne restaurant reviews and download recommendations from last year and an blog archive!

And Philosophy, truncated by the new concepts of existence, the socially networked virtual landscape and the multiple life-strands technology offers us outside the old linear temporally locked life span, is being jugged, butter patted, creamed and squeezed through the piping gun to spell out something new: but what?

Money Money Money? SOS? Take A Chance? Dum Dum Diddle? 0r Bang-A-Boomerang?

Subscribe

  • Entries (RSS)
  • Comments (RSS)

Archives

  • June 2021
  • December 2020
  • August 2020
  • April 2020
  • March 2020
  • January 2020
  • October 2019
  • June 2019
  • April 2019
  • November 2018
  • August 2018
  • June 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • March 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013

Categories

  • Uncategorized

Meta

  • Register
  • Log in

Create a free website or blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • thinairfactoryblog
    • Join 28 other followers
    • Already have a WordPress.com account? Log in now.
    • thinairfactoryblog
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...