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Tag Archives: purpose

Writing, Falling down & The clumsy Beauty of ‘Almost Not Quite’.

03 Tuesday Jan 2017

Posted by Thin Air Factory in Uncategorized

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ABBA, Austin Allegro, Clumsiness, Corporates, cosmic fizz, data points, Hadron Collider, John Lydon, North Star, Outputs, Peter Perfect, purpose, Saviano, The Oxfordians, Writing

 

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THUMP, CRASH, BANG.

I’ve just re-read one of my blogs.

SMASH, CRUNCH, SPLINTER.

It has to be admitted;

TINKLE, SCRAPE, BOOM.

(To myself at least).

BIFF, BOSH, CLONK.

It’s official.

THUNK.

My writing is clumsy.

No question of it. It is many other slightly more redeeming things I am told.

But always, without fail, and in spite of some broadly applied rules (and a reasonable degree of re-reading, tweaking and correcting), the one immutable truth of it is that it is clumsy – though as to which particular type of clumsy I am uncertain.

Sometimes my writing can resemble something akin to a man falling down some cellar stairs with the fingers of one hand clinging to the keyboard as the fingers of the other hand scrabble at thoughts sello-taped along the descending bannister.

On other occasions it smacks of something not dissimilar to a man bound in double-sided tape throwing himself into a small darkened room whose walls are covered with post-it notes variously scribbled with words and phrases like: sub-atomic collider, definition of a Suede Head, John Lydon’s Sex shoes, Pappardelle recipe from Tina, ABBA, Resilience, Arse. The Melancholic Chord, 11, The Oxfordians, Stuey, Saviano, 1973 Austin Allegro, Lying Down and The Cosmic Fizz.

I think perhaps that the clumsiness comes somewhat from the fact that I am more enamoured with ‘conversational’ language and vernaculars and the rhythm of how people speak, rather than how one might best set out and down that humanity with minimum embellishment on a page, screen or other surface to be enjoyed quietly in someone’s head.

The rigour, measure and flow of the exquisitely written word, whether of the bleak muscular and sparse kind, or perhaps the more lyrical and rich variety, is a beautiful thing. But it is often a beauty that escapes me; narrowly but escape it does none-the-less.

I also sense that on occasion I put far too much of myself and my own emotion into my writing  – an inappropriate and self-interested incursion in a private moment – not unlike someone speaking of their own grief and loss to the newly widowed as they stand at the graveside. I really do need to get out of my own way in the writing department.

The upside (if I can be allowed to venture one) of being a clumsy writer is that, every now and then, that clumsiness means that I am inevitably going to ‘trip over’ something and inadvertently that ‘something’ might just be a thought, an idea, a profundity; or simply a ditty or a phrase that has some value either in my professional or personal life. Rarely. But the potential to trip over something is most definitely there.

(Grown Up writers would point to the benefit of being less clumsy and more clinical, pithy and precise as a recipe for enlightenment, revelation and ultimately the liberation of pure human emotion into the world – but I have to accept that the clumsy version is the one I am attached to.)

Does that destine me to be some catch phrase Charlie or an Almost and a Not Quite Right Writer? Perhaps.

But I am growing both accustomed to and fond of the fact that I seem to know increasingly less and make increasingly more mistakes every day. I doubt that perfection will grace my mind and the page in front of me any time soon.

For that I am quietly grateful because there is in that truth the potential for me to still hopefully surprise myself and others.

Why?

I know myself (to a reasonable degree, at least).

I am at my best when scrabbling for something precious. Flawed, flailing, floundering and failing.

That is why deciphering and defining a North Star or a Purpose is one of the most enjoyable aspects of my professional life. This is why I enjoy seeking them out and shaping them for others. Because they must allow for the imperfect journey. They must allow for slippage and some little slide with a few dead ends and tripwires on the way. They must be respectful of the fact that Peter Perfect is a cartoon character and that ordinary people of even the most extraordinary kind are the ones who will be expected to reach for that North Star or Purpose.

Not that everyone appreciates the humanity of Almost. The Outcome and Output junkies of the Corporate kind struggle with the idea that not every action in one’s day should necessarily turn into a positive data point on a spreadsheet. (The adult world’s version of Gold Stars in School WorkBooks.) Our obsession with the ‘prefect everything’ is killing creativity in business at a time when it needs it most.

Yes, the people running those businesses have to ensure that the business is well run, financially sound and sustainable. But the most important thing for any business to sustain is the heart and soul that began and built it. And that heart and soul is most usually imperfect: driven, passionate, obsessive perhaps. But imperfection will lie at the heart of it somewhere.

This is what I seek in every business and brand I work with: the human voice and imperfect passion at work within it. Thankfully my clumsy writing has allowed me to ‘trip over’ some wonderful human insights and moments in the process.

This is perhaps the most grandiose excuse for shoddy and lazy writing to be penned in early 2017 but I thought I’d get ahead of the game.

Now, where did I put those Post-it notes?

 

Fridge magnets, Porpoise & the power of language in Innovation.

15 Thursday Dec 2016

Posted by Thin Air Factory in Uncategorized

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#mayarse, Anarchy, Blackadder, Corporate Speak, Creativity, Digital, Easter Island, Genome, Guttenberg Press, Identity, Idiom, kaizen, Language, Porpoise, punctuation, purpose, Roald Dahl, rote, Slang, social networks, Socialising the Genome, Sound, Tabloids, technology, The BFG, vernacular, Vinyl, Wax Cylinders, Yoda

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Words are funny things.

Haphazard, abstract, profound, silly, shape shifting, infinitely playful, confounding, eternally powerful and utterly malleable. Language is a remarkable technology.

Glyphs, scratches and symbolic signing of sounds eventually dragged kicking and screaming into some vaguely coherent order that ticks a few syntactical boxes and language rules and shazzam! the fun begins.

Suddenly these scatters and blocks of marks, letters and symbolic sounds forge themselves into desires expressed, thoughts formed, theories expounded, opinions offered, information fixed, stories told and dreams captured. Sounds cut into the wax cylinder of our minds and played out through sharp stone point, stylus, quill and nib onto cloth, wood, parchment, stone and flax.

And our eyes scan across them and our tongues run along them like a needle in a vinyl groove, transforming them into the sound of speaking.

As time has marched the expression of our expression has been altered by the nature of how we generate the text. We have hopped skipped and jumped from painful rendering every letter by hand over vast tracts of time, illuminated by curlicues, cartoons, motifs and scenes – and the silent furious industry of re-rendering the same again and again for the benefit of a rare few – to carved crafted blocks to be set in lines, paragraphs and pages – inked rolled and pressed into sheets to be shared and distributed amongst the many.

Technology elevates technology as the presses become mechanised and the inks become jets. Vast universal printed broadsheets supplemented by the intimate particular of typing machines that throw metal letters through ink ribbons onto pages layered with carbons for multiple copies. Until the binary marks of programmes on a different ribbon digitised everything at the speed of light.

So we now find ourselves with the ability to use these marks and symbols at the speed of swipe and type in real time to fire them across the world via networks and platforms.

Yes the books still fill shelves and the magazines still scatter coffee tables. But they have become the paper monoliths of what was. The  printed word and how we consume it versus how we consume its digital cousin have become fundamentally different.

For your words to be ‘in print’ still carries a deeper value. Words on a physical printed page feel more meaningful, eternal, immortal. They are the Easter Island Statues of the written word. Their digital counterparts the writing in the sand on the beach.

The way new technologies have gamified they way we think and more importantly the way we express those thoughts through writing enables a very particular kind of playfulness rooted in eclectic multidirectional multi channel distribution. The Ephemeral Passing nature of the txt blog tweet and the written content of the live in-flow constant beta site allows everyone to ‘play’ – text as balls to be lobbed tossed kicked, rolled and scattered in every direction, only to return transformed, tweaked, built upon liked loved berated and bludgeoned.

The creativity inherent in the technology of language and subsequently in the technology we use to generate language in flow seems to have two forms when it comes to words and how we express ourselves with them.

Creativity is still as much about liberating expression as it is about liberating distribution. Language as a technology has been tinkered and played with by everyone from the lowest order to the highest mind since the technology was invented. Derivation. Disruption. Disorder. All of these traits have been alive in the spoken and written language since its inception.

New technology does not advance innovation. It accelerates our ability to unpack and play with the given wisdoms and expressions to seek something new and different. This is the fuel of innovation – new technology merely the accelerator.  And the role of language in innovation and technology’s ability to accelerate it is remarkable.

Word play – a lightness of spirit and a subversive nature in regards to language – has always enjoyed turning the given rules upside down and back to front – messing with words and language because we can – as a mark of our individual nature and curiosity.

Thats why vernaculars and slang and idiom are so important to individuals – and why corporate language is so disliked avoided and derided by ordinary people. Corporate language and ‘speak’ smacks of an Order of the Few inflicted on the Spirit of the Many.

It is an intellectual door policy – if you ain’t got a ticket you can’t come in – the bouncer on the door of the exclusive club.

Ordinary people like to own and share the language they use to express their most individual selves, in their own way on their own terms. They reserve the right to speak as they wish, express in the manner they feel most comfortable with.

It is unsurprising that fads and trends especially in the highly socialised accelerated age see @everything and #anything already running out of steam. This is not due to the academics deriding them. It is mainly due to ‘rules’ being applied. A new higher order or High Priest of Digital Expression has risen out of the chaos – defining rules of use and relevance. Thankfully it spikes the oldest of human responses. Dissent.

Rules? #myarse.

The intellectualisation of language will always occur while the human nature of assertion and pursuit of social exclusivity remains. We simply can’t help ourselves.

Language gets used to include and exclude. It always has and it always will in some shape or form. It is a tool in our tendency to assert and control. You’re not in our club. How you order sentences. How you punctuate. How you correct and edit yourself. How you use common signifiers of expression. Words and language are the cutlery of expression. How you use your knife speaks volumes about you. And there will always be those that use it against you.

BUT.

If thats the case, I say fill your boots. Subvert at every opportunity. Break a language rule everyday. Smash the shackle.

Start with fridge magnets and madness. before you take one step towards the workplace, make some shit up out of a load of words on the fridge. Set your mind free. Gobbledegook is good for the soul. Have a BFG day. Using phantasmapoppingful words. Go Yoda and reorder a sentence – like someone’s put a Germanic grammar filter on your English. Pop some nonsense in a sensical world. Embrace puns at every opportunity.

And if you’re in business – especially one that involves speaking to ordinary people – use pub speak in board meetings. Ask a 70 and a 7 year old to edit the CEOs keynote. And see the tyrannical use of language for what it is. An ugly veneer behind which mediocrity and insecurity can often lurk.

If you are working with multiple nationalities there has to be some common ground. But at least allow every one to bring a little of their own cultural idiom into the room before you set out on some highly controlled over strung and soul-less corporate conversation. Allow their free mind out as a matter of course. Build a ‘Sling Some Slang’ into every meeting. Allow each nationality to ‘play’ in their own language and share it. You will be far more likely to find yourself with human beings in the room. Much more helpful to collaboration and co creation.

Innovation starts with language and how it is used and embraced. Rote cultures create Rote people. And innovation and creativity withers on the vine. The confidence to ‘mess’ with language shows an ability to break from the norm, to turn something upside down and the wrong way around to take a different view. Mistakes are the fuel of invention. Failure is a central tenet of Kaizen. We should embrace failings in language. Before dispensing with them, check to see if there is anything good hidden in there.

So can everything be chaos and subversion? No. Like anarchy, it only exists meaningfully if there is a counterpoint to it to keep it relevant and focused. If everyone is an anarchist. Their is no anarchy. Just conformity.

A perfect example of deconstructive/destructive language play was to be found in a conversation I had with a friend of mine. Both utterly child-like far to often, we found ourselves discussing Purpose and Purposeful businesses and the manner in which this word has been taken and chiseled into a corporate straight jacket. It has lost its original profundity; replaced with a pompous self-righteousness. We found ourselves having to use ‘cod’ Noo Yawker accents to continue the conversation with any feeling.

So Purpose became Poiypuss. What! Who knoo! Badda bing badda boom. I gotta poiypuss ‘n’ I’m gonna use it.

Cue more cod accenting until eventually Blackadder and the Prince and The Porpoise sketch prevailed. And so Purpose became Porpoise.

Happiness.

PORPOISE. The prefect name for an agency that believes deeply in Purpose but with a profound dislike for the way in which it has been hijacked; made humourless, confined, dislocated; rendered inhuman and spiritless.

Porpoise. Creating Purpose with a difference: purpose with a human touch. Nice logo. Disney meets Vector with a scattering of fun.

Ridiculous. perhaps. But I do have evidence that this childlike view of the world can sometimes create breakthroughs in communication and engagement.

In a recent project – Socialising the Genome – I worked with Dr Anna Middleton to try and unpack the arcane language of Genomic science and the impenetrable academic and clinical terminology it uses when speaking to ordinary people. The objective? To be able to engage with a greater number of ordinary people around the benefits of GENOMIC science and data gathering to improve individual and collective health care.

We found that in almost every qualitative research group people had a tendency to drop the first E in GENOME, and quickly deconstruct it into something far more friendly and more palatable and less scary. GNOME.

So the massed intellect, discovery and genius at work in the world of GENOMIC science and discovery – and the gateway to understanding our most precious personal selves and the data that defines it – was enshrined in a picture of a small bearded man with a fishing rod. Cue Double Helix fish and chats about fishing in our DNA for answers – and the idea that sometimes that fishing just comes up with an old shopping trolley and river bed junk. And sometimes with something more remarkable and enlightening.

So language – a beautiful technology accelerated by newer ones. But it is not sacrosanct. It demands that we flex with it, play with it, mess it up, test its edges. Because in doing so we test our selves and the ideas we have – and through it we find new iterations and expressions.

Which is a good thing, No?

 

LANGUAGE NOTE: My use of No? at the end of the final sentence is in homage to the idioms of the French “…, nest pas?”, the Spanish “…, No?”, the Scandinavian “…, Nej? and the Glaswegian “know whit ah mean, big man, no?” and ending one’s sentence with an upward inflection “No?”.

And because it really, really irritates purists – as does the doubling up of adverbs like ‘really’.

 

Purpose-driven, Mission-led, & the knit one pearl one of business speak

21 Friday Oct 2016

Posted by Thin Air Factory in Uncategorized

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Tags

Beyond Profit, business strategy, Charitable, Do Good, Feel Good, HBR, Make Your BLOODY MIND UP, marketing speak, meaningful Businesses, Mission, mission led, Not For Profit, Orgs, Porter, purpose, Social Impact, Values, Vision

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EAT MY MISSION!

Yeah baby – I’m mission led

I think

Or do I have Purpose?

Bugger. Remind what Purpose stands for again. Yup. Yup. Mnn. Beyond Profit? Yup. impact in the world, yes, yes…focused on the WHY. Brilliant. So I love the WHY thing.

So maybe I’m a purpose type of mission led person then.

Ermm hang on No. I’m a mission led Purpose Driven business. Dot Org. Dot Me. Or does that sound very selfish. Not very social really. The Me bit.

Visionary purpose led mission driven then? mmmm. Sounds a little weird.

Uh, wait. Is the mission that I’m being led by the same as the Mission that sits on the wall next to the Vision in the terribly deconstructed boardroom that’s really a lounge pretending not to be a boardroom with beanbags?

Well, no.

Oh now you’re interested. Now you’ve got something to say. You could be a little more helpful.

Mission & Vision are classic strategic constructs that have been in use since mmmm ooooh Porter said them…or updated them at least.

OK. Good. So Mission & Vision – yup got those – wearing the T Shirt – and have checked into my HBR definitions reference library of Death by A. (P.S. That’s an anagram for Anagrams.)

No its not.

OK an abbreviation then. Jeez. Right, where were we?

The Question is: when you say mission led are you referring to the universal mission on the wall… be the world’s greatest chicken frier… relentlessly making good high quality stuff kind of Mission?

I think so.

OK that’s not what Mission-Led is defined as. If you can call it a definition.

Bloody hell. What is it then?

A very specific kind of business: somewhat like a social enterprise but not, and not necessarily charitable. With social impact as one of its primary goals.

Got IT! Heh heh heh. Of COURSE I meant socially impactful mission led. Cuh, Would I be anything else? What do you take me for?

Really?

Yes really.

I thought you were a Purpose Driven business.

Nope.

Yes you were?

No I wasn’t. You’re getting me confused with someone else. I was a Values Led Business for quite a few months about 7 years ago.

Right.

I’m a mission led (social impact) purpose driven visionary business.

Purpose driven.

Yes.

Not purposeful?

Nope.

Right.

What’s the difference?

Apart from the Noun Adjective thing?

Throw me a bone.

Some believe that to simply have Purpose is inert. To be a purposeful business means that you pursue things with a relentless intention. So perhaps purposeful is a better thing to be for a company.

Right smarty pants hair splitter. So why don’t I just say that I am purposely mission-led? Mmmn?

Whatever you want to be.

Blimey. I’m tired. I know. What we need are some VALUES to crack under that mission led purpose purposeful thing. Things that we purposely apply in the world.

Are you asleep?

Almost.

Ok one more question, before I turn myself and my business into an UBER shaking GOOGLE destroying profit machine…with social impact…is it better to be driven or led?

hello? HELLO? Sod you then. Wheres that brand agency?

 

 

 

 

Tech, Purpose & The Aspergers Economy

14 Wednesday Sep 2016

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ADS, Animal Spirits, Artificial Intelligence, Aspergers, Aspies, coders, Courtney Love, Daryl Hannah, Evolution, High Functioning Autism, Identity, IQ, John Maynard Keynes, Microprocessors, Moore's Law, Programmers, purpose, Rajesh Anandan, Scott Wilkinson, Stanley Kubrick, Tech, Tim Burton, Virgin Media Business

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Tech is nothing without Purpose.

And in our increasingly hyper connected world, Purpose is nothing without tech.

Purposeful companies and businesses increasingly use tech, digital platforms and the social networks to shape, co create, disseminate, sense check and activate their every purposeful initiative amongst the crowd.

We are beginning to move beyond the cultish tech for tech’s sake ‘everything’s genius’ approach to all things digital. People are not blindly saying ‘yes’ before they even know what they’re being offered.

And it is not only in the masses’ response to the latest highly questionable i-phone up grade new grade what grade launch that we see a little of the emperor’s clothes being shredded. A number of financial analysts regard the herd of Unicorns that have appeared  in the last 3 or 4 years as ‘fluffy stock’ with questionable valuations. Simply put they’ll trade and make cash out of them while they can but they think they’re a little puffed up in the value department.

Even the hard-core geeks and nerds – those applying the genius of AI and machine learning to their business, platforms and product ideas – are using them to unlock more humanity in the tech and in the customer experience, not just capacity and capability.

But being more human isn’t a purpose. I would say its an evolutionary imperative.  Just because some tech or platform play is possible or probable doesn’t make it palatable. You can’t guarantee that everyone will just continue to have an appetite for everything because it’s cool or does more shit that the last one.

Moore’s Flaw is that, although the keep doubling it trajectory of hyper accelerated microprocessor capability might be a fact, generally, people are not linear and they are far from modal. People are suspicious of being hyper accelerated, and after the first rush tend to push back against it. This is something to do with their emotional sense of risk, control and threat and how they respond to it, beyond the rational Should I? Shouldn’t I?

In some ways the tech future scapers need to apply a mechanism somewhat similar to how John Maynard Keynes’ Animal Spirits was applied in the world of finance and economics – where he pointed to the lateral and randomly applied instincts, emotions and proclivities that ostensibly drive human behaviour in regards to the adoption of risk in financial situations. Understanding how people feel emotionally about the adoption of hyper accelerated tech and its dizzying ability, for example in the work place, would make for a far richer and more realistic tech and digital landscape.

But I digress.

If Tech is turning the world, beyond the increasing humanities of its evolution, is their a purpose it might embrace beyond its direct impacts in society? One rooted in its community?

Is there a massive unspoken cause that it could rally around – one which is rooted in its own culture and expertise – and ultimately that delivered a mutuality of interest for every stakeholder – employees, customers, suppliers and partners?

In rifling through various pieces on tech and society over the past few months, Scott Wilkinson, head of Brand at Virgin Media Business and myself came to a thought.

The answer might lie in its heartland and population – and by that we mean the teeming populous engineers, inventors, entrepreneurs, manufacturers, developers, coders and designers et al who keep this massive multi Trillion dollar industry turning.

There is much spoken of the ‘on the spectrum’ nature and culture of the super tech geek world – or any geek world for that matter.

But we have noticed that most of the ‘noise’ is around an almost cultish celebrity status given to people with ‘astonishing’ minds.

High Functioning Autistics – the celebrated ones – have become a sort of ‘new rock n roll’ – the super brains – and in the tech industry these human super processors are the Natural Intelligence that shapes Artificial Intelligence and astonishing paradigm shifts in the world.

The fact that in broader popular culture the likes of Courtney Love, Darryl Hannah, Stanley Kubrick and many other HFAs make no secret of their condition is redeeming and very helpful to remove the stigma that still surrounds the condition.

But having an above average IQ, the intellectual skills and the successes that they do still sets these HFAs a long long way away from the average person with Autism Spectrum Disorder.

People who exist lower down the ASD spectrum with less immediately identifiable symptoms will find life far more difficult as their behaviours can be misunderstood.

So the question is this – beyond the rock n roll of HFAs, how many ASDs exist in the Tech Sector?  And if that number is highly over indexed versus society (researchers estimate that 1% of the population have some form of ASD*), and if the sector is proven to host a disproportionate number of ASDs and equally profit from them and their condition, then perhaps therein lies a Purpose for the Tech Sector rooted in a pure truth and within both its interest and expertise to act upon it.

Tech Guru Rajesh Anandan, founder of software company ULTRA testing only employs people on the spectrum, and for what he sees as very very good reason, the benefits of their engagement far outstripping the immediate issues of their behavioural difficulties.  The idea of Aspies being celebrated and valued in tech circles is far from new.

My interest lies in those millions who still live in the shadows – those who have not truly identified their condition and struggle with its impacts – those who have not stumbled into tech as some Wardrobe to a Narnian world where they feel more at home and alive.

Is there an Action Group to be created drawn from the heads of the Global Tech Players – to set an agenda for helping those with every level of ASD in regards to education, training, employment and community – what better use to put a world leading ‘tech campus’ of smart, energetic, highly connected people to than taking care of their own?

Does a purpose rooted in unleashing opportunity for all those people who otherwise struggle with ASD in its lesser forms fit with the global tech culture?

No idea. Simply a thought. Something that revealed itself to us.

This kind of initiative may already exist. It certainly deserves greater exploration.

Perhaps the sector might think ‘not interested’ – or ‘we already do enough’. It is always hard to get people involved because it requires investment. And Purpose rarely unlocks investment. But profit and finance does. Securing growth does.

Perhaps they will only do it if someone puts a value on ASD as one of the engines of the Tech sector’s astonishing rise and success. A value that they feel compelled to protect.

Perhaps that what’s we need to do. If we were to be able to measure the  impact and value of ASD in the tech sector and present it as a highly particular economy – what I tentatively call The Aspergers Economy for want of a better label  – that would change the lens on people’s perception and appetite for investment. By rooting the value of the sector within the gift of a certain group, perhaps the value of their contribution as a highly productive constituency driving a global economy worth in the trillions of dollars; perhaps people might the be prepared to invest in the resilience of that global economy by improving the  opportunities of the primary actors in its success.

That might be a Purpose worth pursuing because, ultimately Tech is Nothing without Purpose, and that Purpose has to be more than another AI story or ‘look at my slidey new interface’ youtube film.

 

 

*SOURCE: Foundation For People With Learning Disabilities –

http://mhf-ld.unified.co.uk/help-information/learning-disability-a-z/a/autistic-spectrum-disorder-asd/

Profit, Purpose, Evil & the realm of journalistic Uh Duh!

30 Wednesday Mar 2016

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Adam Lowry, Alinsky, Be Evil, Big Kahuna Burger, Corporation Tax, Cultural, Duh!, Economic, Environmental, Firms of Endearment, Inc magazine, Infectious Feelgood, Kevin O"Leary, Natural Capital, Passion, purpose, Resilience Strategies, Rules For Radicals, Social, Social Responsibility, Tax Evasion

 

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Headline:  Go ahead. Be Evil.

Sub head: Do you need a social mission? Hell, no. Profit is the mission

How weird. If Inc’s leader piece in its March issue is anything to go by one might think that the jury is still out in business-land about whether profit is the only fundamental Purpose or Mission you need.

I’m thinking that perhaps they were just looking for a headline. And for that you need the polarities. A publisher’s master-class in the application of Alinsky’s Rules For Radicals perhaps. Remove the grey. Black or White. or nothing. Set Kevin O’Leary’s profit purpose against Adam Lowry’s social purpose; light blue touch-paper and see what happens. O’Leary’s blue collar good fella folksy says it the way it is ‘honesty’ versus Lowry’s campus cool, organic jaw-lined post-grad Karmic intensity.

Celebrity Purpose Smack-down. Hoo-haa.

Sadly, post reading, it all felt a little disappointing. I was expecting something incendiary. Perhaps I missed the point. To be fair I thought we’d got beyond this a while back.

Purpose is about founding and rooting a business in something beyond the balance sheet and the share price – creating a north star for it that reaches beyond the pure objective of profit. Its not about Profit OR Purpose. Double Duh! Its simply about developing a healthy and respectful relationship between the two.

Purpose is about developing resilience in a business both in social, cultural and environmental terms as well as economic ones.

Purpose is about passion, determination and belief at work in a company for good – the infectious feel-good of making shit happen both individually and collectively – and the nurturing of a centre of gravity that enables a company to absorb turbulence and short term impacts.

Purpose (social or otherwise) can have a simple premise – for example – to want to build a thriving profitable and resilient business able to relentlessly reinvest in stimulating and securing increasing and sustainable growth to create wealth, jobs and ever-improving communities is an admirable purpose.

The lever word in this is resilient. And resilience comes from not overdrawing or pillaging the sources of capital a business needs and demands to be profitable.

A company’s Social, Cultural and Environmental Capital accounts need to be as healthy as the Economic ones.

A balanced book should show the positive impact column of the business in credit even after you’ve accounted for everything in the negatives impacts column . And Purposeful businesses seem to be far better in achieving this balance.

This is nothing to do with setting up a charitable book on the business. If water depletion or obesity are negative externalities of your chosen business then you need to account for and invest in mitigating them – reductions, off sets, replenishment and prevention programmes become critical and central to your profitability accounting processes. To ignore them is to foster vulnerabilities and turbulence in the fabric of the company and in its ability to thrive.

Any ‘shareholder’ who compels or lobbies a company to ignore the business case for Purpose and the behaviours and actions pursuing it demands is in effect trying to short the company. Between lengthening a business’s odds through the relentless and passionate application of Purpose or shortening them by sustaining a myopic obsession with Pure profit, I know which one I find more ‘evil’.

Why Mr. O’Leary thinks that purposeful companies are missing the point of a business – to be profitable – I am not certain.

A quick rummage in Firms Of Endearment’s most recent stats show that companies driven by purpose and passion outperform the S&P 500 by 14 times over 15 years.

To be clear, I think we’re getting there but still have a way to go. I am certainly not advocating that every company featured on Firms of Endearment’s list of big purpose Kahuna Burgers is some scion of the Gods of Good.

A number of multi-nationals who like to be seen a Purpose driven with a clear sense of the power of Stakeholder over Shareholder modelling still seem to find a way of rationalizing very shifty profit accounting to evade stonking levels of Tax. A number of them sit on Firm’s of Endearments list of the great and the good.

How do they reconcile Endearment with almost criminal levels of tax evasion I am unsure.

Perhaps they’re a little tied up with other things at the moment.

Perhaps they just don’t agree with the simple theory that if your business’s performance, competitive advantage and increasing profitability is rooted in the quality and wellbeing of the indigenous workforce you employ, you should invest in the fiscal infrastructure of the society that creates that workforce – keeps them healthy, safe, secure and living in a stable thriving society. It’s called Corporation Tax.

Or perhaps it’s just that they are too busy passionately pursuing the intelligent, enlightened and relentless re-direction of profits for the purpose of executive redistribution.

or perhaps they’re just Evil!

(cue high fives, whoop de dooping and general chest bump, you d’Man-ing.)

 

 

 

 

TRUST, Values & turning up in the I’m Funny T Shirt

22 Thursday Oct 2015

Posted by Thin Air Factory in Uncategorized

≈ Leave a comment

Tags

Authenticity, Bonus Culture, Brand Agencies, brand behaviours, Business Schools, Consumer Rights, Contracts, Corporate Affairs, FMCG, Funny, Gladiator, Iconic, Integrity, Keynote Speakers, Management Consultants, Maximus, Oliver Williamson, purpose, Retail, Rigour, Rome, Spinal Tap, The Big 4, TRUST, Values

keep-calm-and-remember-im-funny

… I maintain that trust is irrelevant to commercial exchange and that reference to trust in this connection promotes confusion.

— Oliver Williamson

 Trust. Small Word. Massive Impact.

But which ‘Trust’ do we actually mean when chiseling the word for the umpteenth time onto the Values Plinth? There are a few versions out there – and none more corrosive that faux TRUST or the TRUST that comes from the dressing up box of corporate affairs – fancy TRUST – a word draped in Savile Row charcoal cashmere, or beautifully typeset and set high on the wall – yet inert – made moribund at the moment of its stitching and forging.

Then there’s buttoned up TRUST. Ironed repressed imprisoned – bear baited into a contracted commitment between one actor and another.

In these contractual prisons, the real power of TRUST; as a proof that liberates people to act decently and respectfully and with singular purpose at all times, gets twisted and shoved; and roughly cut away to fit into the self interested margins of the contract it supposedly underwrites.

Then there’s the TRUST of the podium, the BIG TRUST of soundbites and ‘our journey’ and the soaring oratory of perseverance and endeavor – an ephemeral fleeting TRUST that fills both the chest of the corporate speaker impugning it and the hall into which they decant it, only to wash out of the back doors into faint memory and insignificance – sullied and cheapened by having ever been bought there in the first place.

And then there’s the TRUST that protests too much from the statements and the releases of those who have traded, stained and manipulated it most. (Yes, banks and financial institutions, that will be you, and your FMCG and retail friends there on the bench next to you; with their palm oil and indentured labour hidden in some foreign field that is forever England: or the provider of its pants at least.)

If you wish to speak of real TRUST, speak in hushed respectful tones; speak rarely; in fact, come to think about it, we’d rather you didn’t speak of it at all.

Much like the exquisite blue guitar in Nigel Tufnel’s Guitar room in Spinal Tap, there is a sense that to even point to TRUST would be to destroy it.

“its special, look, see, still got the old tagger on it, never even played it”

“you just bought it”

“dont touch it”

“…was just looking at it…wasn’t going to touch it”

“…well, dont point …even”

TRUST is a dream that so many institutions crave but in that craving lies the source of self deceit. In their idolising of it lies the greatest measure of how fragile it is in their world: and how often and easily it can be compromised, corrupted and set aside.

In one of the opening scenes of the film Gladiator, Marcus Aurelius explains to Maximus that Rome is not a place but a very very fragile dream:

“There was once a dream that was Rome. You could only whisper it. Anything more than a whisper and it would vanish…”

TRUST is that fragile. So it is best kept safe and sound and away from prying eyes under purposeful lock and key. It is made all the greater by remaining invisible and unreferenced.

But invisibility and absence are two very different things. The absence of TRUST renders every other corporate buzzword insignificant. Rigour, openness, expertise, integrity, promise, commitment and guarantee – all are simply conjuring tricks if not underwritten by real TRUST.

Real TRUST, the silent knowing kind, is the one that walks through relationships and partnerships without braggadocio or pomp.

Real TRUST never speaks its own name, claims its own accolade or states its own credential.

Much like its culturally-rooted cousin – ICONIC – it is an accolade for others to apply.

To state it is to turn up in the I’m Funny T Shirt. Don’t tell me that you’re funny, tell me a joke. I am wholly capable of deciding whether to laugh or not all by myself.

Real TRUST is not an academic concept or an intellectual exercise; much to the irritation of pretty much every business school, who seem to see TRUST as a compound fraction as opposed to the complex chaotic collision of context, circumstance, tangible and intangibles that it really is.

Real TRUST is felt, sought, fought for, prized, pursued, missed, believed, encountered, received, gifted, hard won, quickly lost, broken.

Real TRUST is to some professions a supply chain issue – the most critical systemic element that needs sustaining above all else – the securing of its source, its protection of its integrity, the sage management and application of its use, the zero waste and optimal energy processes that support it – all mandatory for its continued and unadulterated presence and role as the primary tool in the mitigation of risk for those professions

Real TRUST draws its potency from its paradox – from its staggering strength and precious fragility – while whole, real TRUST moves the hearts minds and mountains that find themselves in its thrall – but it can be shattered irreparably by a look, a word, the flick of a pen, the click of a mouse, an act sometimes so small as to be barely noticeable.

Real TRUST is the UNICORN of professional endeavor. While it exists in the world, all is well – but if it is forgotten, mortally wounded or set aside, the dark side will prevail.

A MATTER OF EMPHASIS

Real TRUST The assured reliance that someone else will do everything in your best interests and to the best of their ability.

Real TRUST The faith that they will, even in your absence, act faithfully and respectfully in regards to you and the things you hold most precious

Real TRUST  The sure knowledge that no exceptional, proprietary or empiric expertise knowing insight or skill will be held back or remain obscured in their undertakings for you.

Real TRUST  The singular base fabric of any profound relationship: woven from myriad strands and threads of multiple and relentlessly reoccurring and improving emotional and functional transactions of every shape size and hue

Real TRUST The invisible certainty that allows rigour to act unfettered in the room and in the moment

Real TRUST The slingshot of integrity: the champion of authenticity: the springboard of exception:

Real TRUST the most dynamic currency in the assurance economy: selectively invested but never traded or brokered.

Real TRUST the only critical investment worth making in any and every relationship no matter how big or small.

Real TRUST the unquestionable and immutable truth of any profession

Real TRUST is a market shaker, a world turner, an opinion shifter and a deal breaker – the one precious thing that cannot be bought or begged.

Real TRUST cannot be faked, cannot be belittled, cannot be impugned and will not be sold.

Real TRUST is more than a flat inert word on a values plaque or a commitment in a corporate mission. Real Trust is a living extant dynamic and irrepressible thing.

You cannot put real TRUST down, diminish it, demean it or set it aside.

It is the silent ROAR – the mighty Yawp – in every meaningful conversation: and cannot be talked over or shouted out

In the space between TRUST and WORTHY

TRUSTworthy is a simple word to describe a process person or material thing that can be relied upon to fulfil particular tasks time and time again with little decay or degradation in performance or effect –and in doing so make themselves worthy of trust.

It usually involves an incremental journey undertaken by two parties towards belief in each others ability to ‘do what they say they’ll do’ – a journey that is mostly undertaken via proof – measurable evidences great and small – of each’s ability to engender trust in the other.

The levers and pulleys of TRUST?

TRUST seems to be most often engendered by people with an unshakeable sense of Purpose to effect good things in the world – for both themselves and others: People with an irrepressible belief in the simple authenticity of what they do, doing the right thing and keeping their promises. These people regularly demonstrate an inappropriate degree of naked courage – effortless and comfortable in their transparency. They relentlessly apply this belief, commitment trait and nature in everything they do. They are meticulous in their approach – rigour never far from their mind. And they value integrity above all else.

UNSHAKEABLE                 Purpose

IRREPRESSIBLE               Belief

NAKED                           Transparency

RELENTLESS                   Application
METICULOUS                  Rigour
TRUE                              Integrity

I TRUST you to have an opinion

I TRUST you to have the right intention in proffering it

I TRUST you to design your particiaption  in commercial ethical and value terms acceptable to all parties

I TRUST you to price what you do fairly

I TRUST you to do what you say you’ll do

I TRUST you to not compromise the relationship or other interests while doing it.

I TRUST you to reconcile fairly and in good time

I TRUST you with my interests

I TRUST you

Punks, Wonks & Breakout strategies for sustainability innovation.

21 Friday Nov 2014

Posted by Thin Air Factory in Uncategorized

≈ Leave a comment

Tags

A.I., Bowie, breakouts, couples counselling, Eno, innovation, Oblique Stratgies, Peter Schmidt, punks, purpose, society, strategy, Sustainability, sustainable brands, venus & mars, wonks

Screen Shot 2014-11-21 at 16.37.18

Innovation. We love it!

Especially in the trending world of sustainability.

And rightly so: the potential impact and influence of sustainability innovation in the shaping of a more positive human existence is immutable and immeasurable.

Innovation’s role in reinventing and reimagining the way the domestic, private and public sectors use, reuse and replenish the limited resources we have at our disposal is critical to our survival as a race.

So anything that inspires us to escalate our ability to innovate, whether that might be of the incremental, process or radical kind, deserves all the help it can get.

We cannot really afford for sustainability innovation to stall or fail – but it does so, all too often.

Failure is of course an occupational hazard in the innovation department: an almost welcome metric.

If you’re not failing you are most probably not trying hard enough to create meaningful breakthroughs in unchartered territory.

But often the reason for innovation faltering is not quite so grand. An all too human: stakeholder conflict; lack of communication or collaboration: or simply personal agendas and self interested gerrymandering.

So the question recently raised was this: how do we make Sustainability innovation more, well, sustainable?

One enormously powerful influence we identified at these axial moments are the behaviours and attitudes of the different actors and agents in the room.

The first step was to try and create a really simple framework and a lens through which to view those actors and agents: and in such a way as to be able to inspire and help them marshal the innovation through.

The people involved seemed to fall into two broad camps of behaviour and attitude.

It was this simple observation that formed the basis of a recent plenary and workshop on Sustainability Innovation that Thomas Kolster of Goodvertising and I hosted at Sustainable Brands in London

Entitled A Game of Two Halves; the plenary and workshop endeavoured to use the two attitudinal behavior types we observed to set up a simple playful framework in which we might help re-inspire and reenergize the process of sustainability innovation: most pointedly in regards to human behaviour and modes of thinking.

The inspiration for these two types and they game of two halves they ended up playing was drawn from anecdotal evidence, conversation and a little light stakeholder research.

The world of Sustainability seems to be populated by a kaleidoscopic constituency of vital minds

  • the green activist agitators, ice breakers & policy shakers of the likes of the Sierra Club and Greenpeace
  • the scientists, conservationists and behaviouralists from the myriad NGOs advising and supporting communities across the globe
  • the sustainability policy and regulatory advisors, architects and engineers who operate at the point where the private sector and the public sector collide
  • the particular and labyrinthine coder programmer and systems minds of IT and rock n roll tech geekdom
  • the lateral and populist storytellers and communications professionals who advise both corporates and government on sustainability communication strategies and campaigning
  • the HR professionals who are increasingly being placed at the heart of burgeoining Social programmes being designed to evolve from the inside out and the ground up of large corporates and public sector organisations
  • the corporate actors driving sustainability agendas to improve performance, mitigate risk, attract investent or embrace social responsibility.

Many of these actors and agents are rarely advocates of an over simplified Either/Or picture of the world, and most have traces of both polarities in them.

But it did seem that as things start to go wrong or seize up there is a human tendency to fall into one or other of the camps – and revert to the type closest to ones own nature.

2 halves

Thomas and I chose to identify and explore these Either/Or moments and the attitudes and behaviours that accompany them in a couple of ways

The first was that of Venus & Mars, with Thomas viewing the two types through the lens of couples counselling, viewing the barriers to innovative sustainability thinking and doing as requiring the navigational and brokering skills usually deployed by professionals trying to help Couples climb out of the morass of familiarity and astonishing contempt – someone adept and experienced at showing warring and stagnating couples how to embrace the best of each other.

With this in mind we asked people a simple question; what is the greatest barrier to sustainability innovation?

We collected some answers from the people in the room. We then asked them to define what they felt might be the best solution to those problems. We collected these.

We then had the pleasure of Sarah Greenway from B&Q who spoke eloquently and in heartfelt terms about some of her own challenges and feelings (un-surprisingly one of those people with both aspects ascendant in her).

And then we rolled in a rainbow grenade to see if we could unlock people’s minds further.

Taking the view that in fact as well as the innate issues of intimate self-realisation that Thomas had alluded were some more extant behavioural traits that we might explore and play with to help the innovation on its way.

And I chose to label those traits as Punk & Wonk – another simple playful way of creating a tension and point counter point framework in which to exercise the innovation process to create breakouts and breakthroughs in stagnating thinking.

Punk celebrates the liberation of explosive dynamism and chaotic fluidity: Wonk that of incremental revelation and structured illumination.

I believe that somewhere between their poles: between the anxiety-inducing anarchy of blowing stuff up and the pointillist particularity or relentless rigour lies a resilience strategy for those embarking on a process of sustainability innovation. A potential answer to sustaining Sustainability Innovation.

I used the genius of Bowie and Eno as an example of how even the most complementary and inventive minds need help – need to be compelled to take a different view to break through blocks and walls in their own and others heads.

Bowie, the master of relentless reinvention – the punk dude of many lives personas and faces – and Eno, the musical scientist, and king or algorithmic cadence utilized the inspiration of Oblique Strategies – a set of obtuse cards devised by Eno and Peter Schmidt – to break their own creative deadlocks in the studio.

I asked people to envisage that we might create our own set of Breakout Strategies for Sustainability Innovation in much the same way, using the dualities of either Venus & Mars or Punks & Wonks to aid that inspiration.

We then asked the participants in the room to take one of the solutions we had identified and one of the traits = preferably the one least like themselves – and see if the application of a Punk or a Wonk mindset had helped them see anything differently.

I will leave the rest to David Harding-Brown in his write up of the session – far more complete and objective as an observer than either Thomas or I would be.

What we have left is a charming and playful set of inspirations rooted both in punk and wonk perspectives and some hybrids to help people in the fire storm of sustainability innovation.

Everyone needs to break out of their hole and reignite the minds we need to re-inspire the innovation that just might stop us all going up in a plume of consumption smoke!

Discuss.

See the links below to the event from the SB site including david Harding-Brown’s piece

http://www.sustainablebrands.com/news_and_views/organizational_change/david_harding-brown/sb14london_innovating_sustainability_-_game

http://www.sustainablebrands.com/digital_learning/event_video/collaboration/innovating_sustainability_game_two_halves

 

 

A darkening sky: Madiba and the quiet brilliance of true purpose.

06 Friday Dec 2013

Posted by Thin Air Factory in Uncategorized

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Tags

leadership, mandela, purpose

Image

Today I find myself so quietly sad and a little defeated. Tomorrow will be fine: beautiful, exceptional in the rising of its sun and life continuing.

God knows there is enough in the world to be sad about beyond the passing of one old man who has lived an amazing life, transformed worlds and lived with such rare brilliance, poise and dignity. We should celebrate his life and all his achievements.

But my sadness is at the space he leaves and the extinguishing of his light in the world.

I struggle to see any leaders of his humility and magnitude at large.

I see swagger, I see psychopathy, I see hubris, I see celebrity, I see megalomania, I see the sophistry and fakery of the mediocre everywhere, roosting in positions of power that should otherwise demand such exceptional qualities of the individual. But so few truly seem to understand that one has to be silent: un-remarking of one-self to be truly remarkable – the most powerful proof of that silence played out in the gift of the words and honours of others – not your own.

I do not see wisdoms layered in the leaders set out before me. I certainly do not see leadership of his depth and steely conviction and unwavering purpose.

In what I do I see so much written about ‘purpose’ and I cannot help feeling at times like this that someone should take words like purpose and those of the traits that characterise it – that of the ability to endure and prevail against all life brings. They should be taken out of the mouths of those who are not worthy of them.

A purpose driven business is everyone’s favourite catchphrase for what constitutes a spiritually and materially healthy and successful business – driven by a need to focus on more than just profit. I would be the first to agree.

But on days like this I feel a powerful surging need to apply a filter across the corporate lexicon – and extract these words – words used to describe this extraordinary man – from the mouths, slides and corporate PR releases of their emollient strategists until the people who run these businesses come within at least a light year of presenting even the tiniest evidence of the spiritual stature, eviscerating intellect and wilful optimism that flourished in Nelson Mandela.

So my sadness is not for him. He lived a life that some of us can only dream of – overcoming everything life threw at him with regal understatement and humility, untouched by any resentment or hatred for those that did so much to extinguish his brilliance.

It is for us I am sad, left, for now, with the shower of stunted flailing egotistical spiritual dwarves that lead us – those flailing fools we call leaders. I was happy while the brilliance of him cast such a bright unkind light over them – holding their flaws and failings up in such cruel relief. I am certain some will be happy that that kind of light has faded for now at least.  

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