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Tag Archives: Living In The Now

Walking slowly, Old People & the art of human deceleration.

03 Monday Jul 2017

Posted by Thin Air Factory in Uncategorized

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21st Century Living, 4x4s, BREXIT, Celebrity, CO2, Consumerism, Deceleration, East Sussex, Hoorays, Hyper Vigilance, Lewes, Living In The Now, London, Meaning, Metropolis, Mindfulness, Newton, Old people, prosperity, RangeRovers, Remain, Renewables, Southern Rail, thriving

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Speed of life is a funny thing.

(Funny obtuse that is, as opposed to funny Ha Ha)

From what I can tell, it seems that the faster we go, the less we seem to actually do: relatively.

Or to be more precise, the more our doing becomes about the speed at which we do it, the less it becomes about the thing we’re doing.

It seems that in pursuit of speeding up the process of doing something we transform it. The relentless acceleration of the task pushes it to a tipping point where ultimately, thereafter, that task becomes secondary to the process or system by which we accelerate it and the accelerant we use to do so.

We stop doing something faster.

Going faster becomes what we do.

“What are you doing?”

“No idea! But Christ I’m doing it super hyper fast. AND I’m connected to a squillion people so not only am I doing it faster – I am sharing it faster. I am not only a speeding bullet but also a skin-searing wildfire. I’m going like awesome shit-off-a-tech-shovel, me.”

I’d always hoped that there was a simple equal and opposite (satanic Newtonian shyster that I am) to the hyper accelerating self.

For some time I’d put my money on the ‘car-crash slo-mo’ of our primal sensory faculty, which, when engaged by danger or crisis, helps us maintain some semblance of equilibrium and control in that moment by slowing everything down to enable us to comprehend and avoid the particular parts of it that may well, well, be the death of us.

But my monkey/pigeon/lizard brain’s ability to shutter down the speed of any one hyper-fast occurrence, thereby allowing me to scrutinise every infinitesimal piece of detail and information and subsequently better navigate and ride its turbulence doesn’t lead me to avoiding the worst of its consequences. It simply leads me to developing a greater ability to absorb utterly meaningless stuff at speed through the porous edges of the moment.

So that’s not helping me.

The other thing that might have been well-placed to put some brakes on the worst vestiges of my hyper accelerated self would have been Mindfulness.

But Nope. Not doing it for me either. I mean, I get it. To learn and properly understand what it means to live in the Now. To remove the distractions of past and future, to truly concentrate on the moment you are in, appreciate it, bathe in it, turn it over in one’s palm like a polished stone: a remarkable ability.

My only concern is that the Now, devoid of past or future – experience and potential, memory or dream, and all of the information both emotional and rational that comes with them – seems incomplete to me.

Mindfulness seems to do the very opposite for me of what it should do. I kick out any traces to allow me to super-focus on the moment – a form of hyper-vigilance of the Now – but I end up with a load of random other stuff pouring into the spaces left behind – spaces I’d rather fill with the past and future brackets that should encase each experience.

So, what else?

A shift in context and environment perhaps? Well, again, yes, to an certain extent.

Having moved from London to Lewes has compelled me to exist at a pleasantly slower pace of life some of the time.

(At which juncture I’d like to thank Southern Rail profusely for their concerted and sustained efforts in disavowing me of the idea that I live on a highly efficient arterial rail line into and out of the breath-taking speed of the metropolis.)

But like mindfulness, for all of one’s best endeavours, the slower Now of Lewes is forever bracketed by what has gone before (chasing the dollar in London) and what follows (chasing the said same dollar). So solely relying on context and environment alone are not the answer.

And in our relentlessly connected world one can never really escape the accelerant of prosperity.

Even in sleepier Lewes, the long shadow of thriving, or what constitutes the current shiny, slebby ‘got stuff’ model of it, seeps into everything.

Lewes has a great mixture of types: it’s not all DownFromLondons like me.

You have the My F@*%ng Red Trousers of the hollowed-out East Sussex Hooray and their crisply Lavender-ironed wife – the ex-Brighton burn-out, sporting a dog on a string and blue dip-dyed hair shaved on one side clutching a gig flyer – the blue-cloud green-horizon landscape of artsy-craftsy Sussex potter/painter/candlestick and scatter cushion maker – the vintage Linen Interior of the LifeStyle shop owner– the white Sussex Van Man & Scaffolder Bloke, bastion of BREXIT, with a vocal dislike of anything or anyone foreign or exotic; apart from the ‘Chinky’ Chinese and that ‘Itie’ Pizza Place of course.

(Their cultural myopia seems to simply melt away like a wood fired Quattro Formaggi amidst the scrolling menu of Just Eat and Deliverooo.  Note to Self: Deliveroo as the Open University of Multi-Culturalism –  a distribution platform for culturally enlightening and Pro Remain data and facts to Little England).

And there’s plenty of the Hunt Supporter tractor-chic squad here to fill the spaces between the stripped oak floorboards of Lewes society.

And then of course we have that herd of shining individuals, floating above the ground, thrusting towards Waitrose in their hovercrafts of enrichment.

The gleaming lines of Range Rovers and Landrovers (and every other over specified, under-utilised 4X4 you care to mention) with their wholly unused Hi Lo gear ratios (the cockyx of the car world – a left-over from the cars once utlitarian past – not dissimilar to the vestige of a tail that we carry behind us) whooshing up and down the high street – are busy as they are in the furious industry of Doing Well.

(Hands up who leases their 4×4? I rest my case.)

There is no absence of the merry middle class dance here. All manner and strata of people parking up outside elaborately ordained pubs on weekends for overpriced Sunday Roasts and a scrum of collective thriving, cawing loudly of new this and expensively experienced that; of particular schools and exotic holidays – puffing up the brightly-coloured wings of their success, clutching menus like divining rods to the well of contentment hidden somewhere in front of them, just out of sight and reach.

They’re certainly not going to help me decompress from the consuming rush of 21st century existence.

So; the standard socio-economic ladder meets tribal segmentation of life offers little to ease the accelerating self.

In fact, with one’s ears too wide open and a thinner skin on, quite the opposite might happen here. Devoid as charming market towns are of the anonymity of the blurring vari-speed white waters of a city – everyone gets drawn even further into the accelerated need to succeed under the hot spotlight of local visibility.

BUT there is one group – a higher tribe – rendered by life experience and tenure rather than by culture creed profession or class – to whom homage pays dividends.

And they are the source of my new self-penned Sioux-like name – Walks Slowly With Old Folks.

For someone who walks far too quickly at the best of times (as to whether I am walking away from myself or towards someone or something more interesting I’ve not yet fathomed), slowing down to the walking speed of old people is a remarkable fillip to an accelerated or accelerating life.

Various things happen:

Sight – old people spend less time furiously concentrating on the aspect and angle of their trajectory though life – which means they have more time to be aware of what is immediately about them. They don’t suffer what I like to call Thrive Blindness (the loss of the ability to see what’s immediately in front and around us that comes from rushing towards the next ratchet of prosperity.) That’s a good thing.

Connection – old people are far more capable of engaging with those around them because they are not moving so fast that they ‘can’t stop’. Watching various professionally busy White Rabbits (always so terribly late for some important date) in grave danger of tripping over their own feet if they were for one moment expected to stop, turn and actually engage with another human other than those whom might improve their situation makes for little easing in the speed of life dept.

Smell – old people exist in an old world model of associated scent. Simply put, when you slow down your speed of passage through the world you actually smell the environment you are in or are travelling through. Sight and sound and smell and the emotions they generate are more likely to remain in tact, inextricably connected to each other as they should be. A rushed life leads to misappropriation of smells, constantly slung as they are to a newer or abstracted reference point, as opposed to the one just that actually created them.

Mortality – old people exist in far greater proximity to their own demise. They do not need the trending self help manual du jour to tell them that every moment is precious, especially those spent in pursuit of the things that make us truly happy. Relentlessly reminded as they are by the passing of their friends and peers and the shrinking of time in which that passing occurs, they don’t need help making the most of the Now. Its all they have left. The clarity that comes from being able to count the springs summers autumns and Christmases they have left in which to enjoy these things is a tainted gift.

The other observation is that there seems to be a better balance of sensibilities when Old people are present. They are an off-set strategy – renewables of humanity amidst the dirty coal of the industrious being of youth. Trees to the CO2 of an accelerating tech-fuelled life.

So it is my intention at every opportunity to Walk Slowly With Old Folks. Because even at their grumpiest, they prove that all of us eventually will shrug off this distemper of the projected, accelerated and visibly successful self, and replace it with something far more meaningful.

Three cheers (and a walking frame) for that.

 

 

 

 

Everything is connected & a brief journey through two kings, blue eyes, 1970s posters and Alice Cooper

15 Wednesday Jul 2015

Posted by Thin Air Factory in Uncategorized

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1970s Posters, Blondie, Crystal Gale, Elizabeth Taylor, Elrond, Everything Is Connected, Gandalf, Gimley, Gladiator, Hamlet, Legolas, Living In The Now, lord of the Rings, Lothlorien, Manhatten Transfer, Mick Ronson, Mirkwood, Mustique, Nostalgia, Peter O Toole, Portofino, Richard Burton, Sartoria, Shakespeare, Sir Ian McKellen, Sir John Gielgud, Social Memory, St Tropez, Strider, The Cramps, The Medusa Touch, The Senses, The Shire, Theodren, Viggo Mortgensen, Who's Afraid Of Virginia Woolf

Screen Shot 2015-07-15 at 11.26.07  BurtonL1402_468x624imgres-1$_12imgres

TWO KINGS

let’s start our journey of connection at the film Lord Of The Rings: The Return of the King – and lets take ourselves to the final reckoning at the Black Gate – and Aragorn’s rousing speech in the final battle scene.

It teeters on battle speech perfect. And that’s amongst some stiff opposition:
Spear shall be shaken, shield be splintered,
A sword-day, a red day, ere the sun rises!

Theoden’s rousing speech is about as good as they get (leaving aside every transcendent quote from Gladiator you care to mention.)

But Aragorn’s speech goes to a different level. And it is due to something beyond mere content. Something rings (sorry) more deeply here: something is different: his voice: the gruffness of before – the hoarse whisper of Strider, the ranger’s voice, has taken on a more measured passion – a more kingly tenor.

Suddenly there is a new stature present: that of a King in waiting. It seems as if Aragorn in his speech finally rises through his oratory to the challenge set by Elrond: to “Put aside the Ranger. Become who you were born to be.”

But this kingly voice sounds faintly familiar. Whose voice echoes down through the celluloid corridors to sound out through the lips of Viggo Mortgensen?

And then it struck me.

Richard Burton: Hamlet. 1964. Produced and directed for the stage and screen by the immutable Sir John Gielgud.

And What a piece of work is a man…

Glorious.

Viggo’s voice, whether by prescription or accident sounds out the spirit of Burton’s Hamlet through the mouth of a different King.

Strangely, another more abstracted, wholly subjective and subtle connection exists for me – through Gandalf or should I say Sir Ian McKellen: whom has always reminded me of Gielgud.

GOING FOR A BURTON

On the matter of Richard Burton, when asked recently whom I thought, beyond Bond et al,was the yet to be discovered Look in gentlemen’s sartoria – for me, it is Richard Burton.

Apart from the fact that, he already achieves 11 out of 10 on a blokey rating just for marrying one of if not the most beautiful women of the age (shallow is the new deep), Burton also found himself a famous sporter of fashion signature pieces like the toweling polo shirt – three button, splayed collar, sun burnt colours – which he sported in American Bars from Portofino to St Tropez to Mustique.

But look further and his look expands into multiple sartorial shards from the broken glass of 50’s 60’s and 70’s fashion. The ‘almost Elvis’ suit and collar combos off set by slicked back hair and powder-white sideburns firing across rippled sun drenched skin. The smokey southern deconstructed suits of a very twisted George in Who’s Afraid of Virginia Woolf. To the beat generation black of Hamlet and the stripped back Medusa Touch.

So Burton is The Man for me when it comes to the next British Look.

BROWN EYES BLUE

It’s amazing how a still from a movie can invoke a memory that rockets you back to a moment in time with such a breathtaking ferocity and such clarity.

While looking at stills of Richard Burton in the film The Medusa Touch, I was reminded of the depth and what I can only refer to a the particular ‘blue’-ness of his eyes – not bright crystal like O’Toole’s – more a deep mined blue with graphite shades and green eddies.

Regardless, the song that rushed to the back of my mind while looking at the stills was Crystal Gale’s Don’t it make your Brown Eyes blue. Now disregarding the fact that I had a massive crush on her for a while (though nothing will EVER outshine the tenure of my teenage crush on Debbie Harry – currently still burning brightly), and playful word recognition and threads aside (Blue Eyes – Brown Eyes) it was the ‘time’ that played up into my head – that moment of being in the world through which that song floated. The clothes I wore. The music I loved. The posters on my cork tiled patch of wall. All those discomforts of self: the intensity of passions and uncertainties. The smell of cut grass on school playing fields. The face of a girl that I liked but couldn’t even fathom how to look at let alone try and speak to. Dislocated parents. Dislocated body (nothing my body did bore any relation to what went on in my head – it was a law unto itself). A time made as viscerally present as it is past. All through a song and a film still.

1970s POSTERS

Speaking of posters from the 1970s – one of the posters that hung for years on my wall was a Lord Of The Rings poster Illustrated by J Caulty.

The poster’s central characters are, I believe, Gandalf and Frodo Baggins. Around its periphery we see Aragorn, Gimley, Legolas and Gollum amongst others, interlaced with twisting pathways, and realms like the distant Lothlorien, and the Shire – all topped with a curling embellishment on which hung a golden crown.

Around the poster ran a border embellished with men, elves, dwarves, riders and assorted others. But dead centre at the bottom of this border lay the magic: a small iris that looked into a mysterious land: as if we are peering out from the dark innards of the great Mirkwood to the lush lands beyond.

And I remember looking deeply, almost trance like into this aperture and wondering what world existed beyond there. (Preferably one more seductive than the one in which my highly conflicted teenage self lived currently.)

And I remember thinking that the character I thought to be Aragorn (but it is actually probably a darker character from the stories) midway up the right hand side of the poster looks like a mash up of Alice Cooper, Mick Ronson, Manhatten Transfer and a Cramps flyer – which just about summed up my musical confusion through the mid to late 70s – a troubled collision of heavy rock & pomp metal, disco, punk, greaser rock and psychobilly.

Confused perhaps. But Lord Of The Rings nonetheless.

Which brings me back to the return of the king: a virtuous circle of being.

So heres to a goes around comes around world where everything is connected – past present and future through sight smell taste touch and sound wound into a cat’s cradle string that we merely reform and reshape depending on the memory doorways we enter through, and to whichever passing thought kicks the embers from the back of our mind into sparks at the front.

Brand weavers, strategic threads & finding your future brand fabric.

24 Monday Feb 2014

Posted by Thin Air Factory in Uncategorized

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Tags

algorithms, brand design, brand experience, Digital Connectivity, Human Networks, human protocols, Living In The Now, multi-dimensional brand mapping, old school Ad Land dinosaurs, relentless revolutions and reinventions, Strategic Resilience

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The old world of brand dimension, mapping and engineering is way past its sell-by and use-by date.

Which is why the majority of organising ideas and campaigns and even some of the movement thinking generated by agencies on their clients’ behalf fall short.

The relentless evolution of the brand experience at every touch point through every advocate and carried in every stakeholder in the brand multiplied by every value added moment that can be either created or captured in those strands and threads, repeatedly and in an evolving manner DEMANDS that the north stars, organising ideas and movement minded slogans we create to galvanise the stakeholders are fluid evolving and compelling (i.e. they compel us beyond reason to act within the desired state of the relationship to mutual benefit and effect).

The digital state of myriad-being-and-doing has shifted the nature and architecture of the brand experience for better and wiped the one-dimensional smile off its face.

Lets here is for the ‘–ing’ and the ‘–ish’ – the ever-evolving nature of the brand revolution.

No absolutes, no emphatic solid sided imperatives (unless it’s the promise you underwrite your offering with – which should be immovable immutable and non negotiable)

BRANDS AS PATTERNS FABRICS ALGORITHMS AND TEXTURES

The age of the Ivory tower plinth and altar brand is dead.

Digital citizenship and our newly connected world has rewritten the terms and rues of engagement between customer, the brand and the business that delivers it

In real terms when one takes into account the measures and dynamics of Reputation, the transactional and interactive relationships (emotional, functional and financial), the criteria of NPS and advocacy models, the culture of intense, CRM and customer-centricty, multiple channels and touch points, proliferation of content rich engagement, activation tools and the rise of the consumer activist:

The shift is more than inevitable: it is compulsory – the cost of doing great business and building a resilient company in the process.

SHIFT

FROM:

Brands as top down cascades with the dressing up boxes of marketing and communications to play with:

TO:

Brands as a relentless repetition of millions of tiny meaningful intentions, moments experiences, transactions, interactions, gestures, rituals and acts played out across time, platforms, spaces, containers, messages, between every customer, employee, supplier, partner and wider participants

Each brand presents itself in real-time and terms as an endless and evolving kaleidoscopic pattern, fabric algorithm or texture into which value must be threaded and woven to secure it and capture it.

This is where real brand resilience and saliency meet.

Through this state of being, rare experience will come.

It’s here, in and around this relentless evolving fabric of experience where leadership stories will be told – and keep being told of you.

Sshhh. Your ears are burning!

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