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Tag Archives: Castlereagh

Bash Street, The B Word & a search for Castlereagh.

26 Wednesday Jun 2019

Posted by Thin Air Factory in Uncategorized

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Back-Stop, BoJo, BREXIT, Castlereagh, Democracy, Euro, Europe, Exit Agreement, farage, Gove, Henry Kissinger, House of Commons, Hunt, Jingoism, Johnson, LEAVE, Leisure Centre, Lewes, Libido, Niall Ferguson, Rees Mogg, Referendum, Remain, Sauna, Special relationship, Spelling Mistake, The Bash Street Kids, The Beano, Topper

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It’s 7a.m. in the sauna at the Leisure Centre; a tight dog-leg affair tucked into the corner, to the left of the baby pool.

It’s 7 a.m. and someone said the B Word.

It’s 7 a.m. and someone said the B Word and things are hotting up.

It’s 7 a.m. and someone said the B Word and things are hotting up – and the temperature is rising. (This is somewhat of a first as usually the temperature in this sauna would barely warm a cockle let alone boil a shrimp. If the least that the B word might do is to bring the sauna to a serviceable and job-fulfilling temperature, I’m all for it.)

Someone said the B Word.

And silence falls. 

From me at least. To begin with.

I choose to stay out of it [which for a very over-opinionated man takes some doing]. 

This sauna resides in a broadly LEAVE realm, heavy with the fust of Faragista.

In this particular sauna, tucked as it is into a small green corner of East Sussex, a mix of ages, genders and ethnicities all broadly ascribe to an Anti-European, Self-Determining future with incumbent bumps, recessions (double dip or otherwise) and social crunches as a wholly acceptable part of the bill for the heady freedom.

We’ll struggle through.

We’ll manage.

Sure we’ll figure it out

Ok so it’ll be tough but we’ll soldier on.

And, much like flatulence;

Better out than in.

In the sauna the language is of a wartime nature. Valiant struggles. The underdog. The enemies abroad. The vision of prevailing. The idyll of remaining free! 

What did we fight for in the first place? 

In some ways the years from 1945 to now seem to have simply fallen away.

The odd usurper brings a whiff of Remain into the room, emanating enlightenment. They are mostly brimming with humanitarianism and belief in diversity of culture as a healthier model for that inclusive society. Many of them work in and are supportive of the Public Sector, a strong  social contract, and an inclusive society.

Sensibly [I sense], they hear a whiff of cod Farage/Bojo speak and just stay silent or leave. 

These are not wall flowers – simply people who mostly prefer to discuss the complexity of this matter in a rather less heated, cramped and sometimes overbearingly ‘righteous’ atmosphere.

Now our LEAVERS, lets be clear, do tend to index towards the cliche – being older, white males and females of what someone once cruelly described as the ‘Little Englander’ variety. They are [publicly at least by their own admittance] Express and Mail readers, or, otherwise, don’t read the news at all: 

Its all bullshit

Can’t trust a word of it

All written by lefty Guardian types.

So in the Leisure Centre sauna, as the Weather Girls sang, the humidity’s rising – barometer’s getting low…and, in BREXIT terms, politically at least, its raining men.

White. Privileged. Righteous. Right leaning. Men. To be precise.

Which brings me to the point of this piece, and the types of leader we desire and aspire to. And the issue of whom do LEAVERS respect and laud – and why?

My concern is that the nature of our current slew of would-be LEAVE heroes strikes me as the antithesis of what we need to get through this coming B Word Debacle by the skin of anyone’s teeth.

BREXIT is not a simple puzzle to crack whatever the common wisdom or otherwise about No Deal Dead Stop all out departures

Given:

  • the complexity of the Exit Agreement;
  • Legal mandates, preexisting agreements and precedents; 
  • the supplementary conditions & back stop issues;
  • the number of British & European stakeholders; 
  • the back room Trade Bloc chess game of Yes trade Deal No trade Deal played by everyone including our Special Relationship cousins;
  • the subsequent civil strife, bad feeling, victimisation, bullying, vitriol, political mismanagement, jingoism and blame throwing generated by a referendum based upon a rather spurious question surrounded by disinformation, propaganda, and smoke and mirrors on all sides;

it’s a wonder anyone in the normal world has even half a handle on what’s going on (and some would say that, given the nature and degree of popular feeling, most do not.)

At a time when we need steely resilient statesman-like acuity, a labyrinthine capacity for detail, a prodigious Machiavellian sensibility and most importantly an ability to ‘stick with it’ – the banality of it, the wheezing mind numbing boredom of it all in room after musty, hot-shoe room – to secure the right exit for Britain, what do we have?  

Well at first glance it seems the majority of England have abdicated responsibility for robust discourse, reasoned debate and seasoned global geopolitical nous to the writers of The Beano and Topper.

And it is their characters that we now see striding towards Downing Street, keys jangling in their fat sweaty greedy hands.

And the ‘unts and the Bojos are not the only power players here – we must include the minstrels in their populist galleries, Farage and Rees Mogg. And though down, His Right Royal ’my hand is on the tiller of environmental destiny’  Gove is certainly not out. [I am uncertain as to whether he or anyone else realised that his sole task was simply to make Bojo look more presentable and capable.]

It seems that at a time when we need the zenith of political nous, insight, application and a tireless irrepressible pragmantism, we have:

  • A philandering, straw haired clownish buffoon with a Churchill fetish.
  • The greatest reoccurring spelling mistake in British politics
  • A Gin, Jag & Fag spiv in a camel coat,
  • A turncoat with a cocaine stain on their heart
  • A monocled monochromatic Victorian Undertaker with a taste for off shore trading

Frankly between Bojo’s ego libido sandwich salad combo, ‘unts self righteous ‘only real alternative’ sorry that’s my Olympic accolade shtick, Gove’s yearning hands & insincere masque, Farage’s blatant people-powered self-interest [and tendency to run for the hills at the first sign of real responsibility] and Rees-Mogg’s fun-fair side-show Victorian Toff (there’s definitely a market in putting coin-operated ‘Victoriana Stove Pipe Hatted Rees Mogg Fortune Tellers on every British Seaside Pier), we really have all drawn the short straw.

I said.

Loudly.

In the sauna.

My Inside voice outside voice mechanism had failed me.

Ah well. In for a penny in for a pound.

Yeah and it would be a cent and a euro, not a penny and a pound, if you lot had your way.

The immediate flavour of the room was not favourable

After some uncomfortable shuffling and murmuring I was able to point out that, given the result and what we need to do as a country, I was in fact simply offering an opinion (which in a democracy that sanctifies the freedom of speech I feel more than happy to do). I was offering an opinion on the quality and measure of the politicians the LEAVERS were celebrating as our potential leaders out of this fine mess we’ve gotten ourselves into, Stanley. Leadership Quality of the right calibre and nature to be specific.

My punt is that what we really needed all along was not a Churchill or a Disraeli. We needed a Robert Stewart, Viscount Castlereagh, 2nd Marquess of Londonderry. 

A much maligned yet highly influential British politician of the 18th and 19th Centuries, it is is not for his suppression of the Irish Rebellion, Act of Union, Treaty of Chaumont, Engagement of Wellington (a fellow Northern Irishman) against Napoleon or his forthright Leadership of the House of Commons that I invoke him. 

No.

It is specifically for his dogged resilience in carving out the greatest and most stable outcome possible for post Napoleonic Europe at the Congress of Vienna. In collaboration, collusion and sometimes in spite of and against Metternich, Castlereagh forged something unheard of out of a snake pit of self interest, bile, vengeance and self service: a long-term period of stability in Europe that united the great powers. And he did not forge this through compromise of our trading position. His vigilance in regards to Britain’s imperial interests was unsurpassed.

It is unsurprising that Henry Kissinger, whose Harvard Dissertation was an idealistic entreat in support of the realpolitic of pragmatists like Castlereagh said of him that ‘he developed a reputation for integrity, consistency, and goodwill, which was perhaps unmatched by any diplomat of that era.’ [Kissinger’s re-invention as a widely misunderstood politician and statesman is brilliantly set out by Niall Fergusson in his book Kissinger: 1923-1968:The Idealist]

So, no-ones perfect, but some people are perfect for their time. Castllereagh was just such a man, destined to be in the right place with the right influence to do something humanity struggles to do all to often when left to its own devices. Get over itself.

To exit where we are requires I believe, the irrepressible pragmatism and the stoic ability to ‘stay in the room’ that Castelereagh exemplified in his engagements in the Congress of Vienna – an ability to keep talking, and to not allow a descent in to some bar-room oratory or scrappy jingoistic sleight every time we don’t quite get out way. [Sound familiar?]

When using those leadership criteria, I do not see a man or woman for our time.  I do not see in our ‘leaders’ the requisite traits and character.

If we’re lucky we’ll scratch under the cod Churchillian crack and reveal a streak of Castelereagh in someone somewhere and we might all be better off for it. If not I say lets match the Topper Toff throwbacks like Rees Mogg and raise them – and get The Bash Street Kids to take over the Commons. (Though some might venture that between the Conservative, Liberal Democrat and Labour Parties we have already got that strategy pretty much covered off  – which begs the question who Danny, Plug, ‘Erbert, Fatty, Sidney, Smiffy, Spotty, Toots, Wilfred, Wilfred, Cuthbert are currently masquerading as?)

The sauna fell silent.  

Knob.

Too clever by half.

Got a right to his own opinion though.

Fair enough.

Anyways, Castle who?

 

More from the Sauna soon.

Class, satire & the dark art of playing the gallery.

10 Friday Aug 2018

Posted by Thin Air Factory in Uncategorized

≈ 2 Comments

Tags

1970s, Ainslie, Boris, Boudicca, BREXIT, Brideshead, Castlereagh, Chimpanzees, Class System, Dashwood, Downton Abbey, Eton College, EU, farage, Great British Public, Jacob Rees-Mogg, Leavers, Most Exotic Marigold Hotel, Nostalgia, Snobbery, Social Order, Somerset, Thatcherite, Toffs, Topper, Trinity Oxford

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At a point in history when the nuance, deft politic and human insight of a Castlereagh might come in handy – and the strong hand, fierce purpose and earthiness of a Boudicca wouldn’t go amiss; what do we have?

Jacob Rees-Mogg.

Our representative for the broad constituency of ordinary people in the UK is a comical Toff who seems to have fallen off the pages of Topper Comic (well, the 1970s version).

There is a sublime logic in this as the Brexiteers seem to have decided that, if we’re going to apply a Back to the Future strategy, 1970 seems like a good Back to start a Future from; This obviously falls far short of the idyllic late 1940s and early 1950s that some Brexiteers would rather hark back to, the zenith of our victorious pre-Windrush Post WWII Golden Age, when you could still happily and openly show prejudice against anyone you so chose while playing an Over on the Green under a Spitfire sky, eating trimmed sandwiches of fish paste and cucumber and sipping lemonade and lashings of ginger beer; all played out amidst the buzz of an endless British summer.

There are the upsides: Britain in the 70s was a crash of paisley purple and burnt orange, brilliant Bowie,  Prog rock, Punk, Disco and the chiaroscuro of British Light Entertainment: the brilliant beacons of the Two Ronnies and Morecombe & Wise peppered with the misshit social commentary of ‘Til Death Do Us Part (Alf Garnett being to the 70s what Loadsamoney was to the 80s – both caricatures being an exercise in sharp satire gone horribly wrong.)

But it was also the decade of sclerotic public services and infrastructure, lazy builders, 3 day weeks, dusty industry (why change what’s worked for 100 years), street battles between Right and Left and, of course, Maggie Thatcher, the goddess in Jacob’s temple.

So our champion – Jacob Rees-Mogg – whose first tweet was in Latin. What a knob.

One would hope that the lower echelons of the Daily Mail readership (as they choose to self identify) will welcome having a bucket of cold water poured over them and a toe swung towards their arse for good measure when they realise what’s being done to them in the name of BREXIT.

But I have a feeling they are going there willingly.

This kow-towing and fawning adulation is simply the saloon-car-driving, beige-coated, ploughman’s eating, comfortable-walking-shoe version of the chimpanzee putting their wrist up towards the alpha and bowing their head. Or arse kissing upwards to put it in coarser, more feudal terms.

Far too many of the Great British public are playing out some twisted piece of Tom Brown and Flashman theatre – and gleefully so.

It seems a large swathe of the Great British public are seemingly more than happily prepared to play ‘Jean Ainslie’ to Rees-Mogg’s ‘Graham Dashwood.’

In the film, The Most Exotic Marigold Hotel, the Jean Ainslie character is the epitome of the small-minded, deluded, disappointed and utterly class-fixated snob (a rather smarter and more polished version of Hyacinth Bucket – pronounced ‘Bouquet’ – from Keeping Up Appearances). And Graham Dashwood is the dashing, elegant, intelligent, worldly (and quietly gay) Barrister from a much higher social order.

Everything crushes into one moment where she states in a moment of professed love and adulation:

“In fact I think I’ve been looking for you for a very long time.”

There is the populist voice speaking.

Right now it seems that the Great British public are staring into Rees-Mogg’s eyes and professing much the same sentiment.

So how has Jacob conjured this whorl of feeling? What is it about him, his nature or his background that makes the masses lick upwards?

Well he ticks every box, in many more ways than Boris.

He is of good stock – but not a toff by birth. Tick.

(His father was only made a lifetime peer in 1988. So an ‘arriviste’ by old money standards. And they bought Ston Easton Park in Somerset, not inherited it. So in Alan Clark’s world view on inherited class, Rees Mogg’s family ‘bought their own furniture.’)

Jacob attended Eton and Trinity, Oxford. Tick.

Jacob made an extraordinary amount of money in Fund Trading, so he can claim the status ‘self-made man’. Tick.

But most importantly he ‘looks and sounds’ the part. Double Tick.

Jacob is the epitome of the Comic toff caricature that many over 40s grew up on. He is in that way a self-fulfilling prophecy.

Rees-Mogg realised long ago that image is everything (whilst still at school if the highly confected nature of the Eton College Collections portrait is to be believed). And presentation is nine tenths of the social law.

If you believe that people are still inherently feudal and like the idea of some Brideshead meets Downton Abbey world of ‘them in the big house up there and us down ‘ere doffing our caps’ model of social order and happiness – then you play to that gallery. Starting with your veneer.

Jacob realised the value in looking like you are from central casting’s stable of fragile toffs with a wilful streak and a stubborn self-righteousness born of an irrepressible Right of Entitlement. People look backwards at times of volatility and chaos. They seek older orders and touchstones to reassure themselves – even comic book ones. Nostalgia is a powerful opiate.

But that on its own is not enough. There is a darker, smarter judo move in Rees-Mogg that points to a very media savvy individual ‘playing the moment.’

Rees-Mogg has self-selected himself to be parodied, lampooned and satirised – he has made himself the butt of his own jokes. Genius.

This garish characterisation delivers on two counts. It makes him highly visible and discernible. And it presents him as self-deprecating – a faux proxy for humility in this case.

Everything he does presets him to ‘control’ the satire against him. (Sound familiar?)

So while Boris attracts all of the rockets with his stamping politic and straw-haired buffoonery – and Farage continues to present himself as the self-interested, small minded provincial barracker that he is (noticeably still collecting his MEP cheque and watching the World Cup from another EU subsidised bar in Brussels), Jacob slithers into every vapourous opportunity and out of anything solid or substantial with a whiff of the snake charmer wafting about his overly-combed head (brilliantine wouldn’t go amiss).

He is the quietly sneering, self-preening critic sitting in the corner seat at the dinner party, using the compound effect of his coy theatre of fragile child, his ‘blinking’ intellect and uncomfortable pauses to be eviscerating while seemingly ameliorating.

Some would venture that we get the politicians we deserve. If that is the case then the UK is generally suffering from a desperate case of ‘doffing’ – junked up on the need to be ruled by some retrograde smugness of the ‘Big House’ variety.

Thank heavens for that. There was a danger there for the briefest moment of us looking like an advanced, enlightened society with a clear understanding of the diversity of humanity that shaped us and a clear line of sight on the delicious collision of natures, skills, outlooks and open optimism we need as a nation to evolve and thrive.

But sanity prevails. And with the rise of the Rees-Moggs of this world we show ourselves for the fawning, recidivist, class-riddled, insecure ‘know your place’ society we really are.

Irritatingly I have to take my hat off to him. He knows his audience and their fragile desires intimately. He’s good. Really good.

So I’m off to buy a new cap to doff!

Brands, old-school Diplomacy & the New Humanities

26 Thursday Mar 2015

Posted by Thin Air Factory in Uncategorized

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Tags

7 Revolutions, Adaptive Governance, Al-Indirsi, Back to the future, Brand Diplomats, brand futures, brand Influence, Business Schools, Castlereagh, Consumerism, corporate leadership, Cosmography, CSIS, DAVOS, Diplomacy, ecosystems, geopolitical leadership, Human resilience, Humanities, Napoleon, resilience, WEF

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We’re up to our ‘proverbials’ in Brand Advocates, Influencers & Champions. The social shock troops have to no little degree saved a lot of the big consumer multinationals from themselves. They have proved themselves both central in driving relevance and a vastly improved and far more respectful model of customer service. They are to that end critical in securing the survival of relevance in many multinational brands who until quite recently had acted with old school impunity and arrogance when called to account.

But the blunt grass roots tool for creating better is just one of two required to secure an improved human existence in the face of our stratospheric levels of consumption and the brands who feed it.

The other (just as important as its grass roots cousin in shaping what better looks like) is though of a more nuanced and rarified nature. It is subtler, sharper; multi-faceted, fluid; intricate.

To build the more resilient and adaptive form of governance and influence that multinational businesses are increasingly going to require will take more than just a an MBA upgrade on the usual business school thinking and doing.

It will demand a new creature.

“The effective leader will jettison vertical integration information hoarding and dogma in favour of optimization, recalibration and negotiation.” (CSIS 7 Revolutions).

To navigate the ever-greater complexity and turbulence of our accelerating world, Leadership must be augmented by a new kind of executive corps.

The cats-cradle of interdependencies, interrelatedness and infra-connectedness of global business and the ascension of global brand potency in regards to global acts of responsibility demands more than a just ‘a faster executive horse’.

“A well-run business that applies its vast resources expertise and management talent to problems that it understands and in which it has a stake can have a greater impact on social good than any other institution or philanthropic organization” (CSIS 7 Revolutions).

Execs are increasingly finding themselves participants in and the conveners of dynamic and diverse conventions of actors and agents within the sphere of their commercial and social interests.

This new and more fluid model of engagement in the scale challenges that face both their businesses operationally and systemically and the communities in which they seek to thrive will become the norm.

Strategic coalitions consisting of governments, corporations, NGOs, and academic institutions will be necessary in mounting effective responses and capitalizing on important opportunities (CSIS 7 Revolutions).

The brutal truth is that they will be ill-prepared and increasingly incapable of managing and orientating these groups to any great degree.

This is because they simply do not have the skills and the training to do so.

To be brutally frank, the Davos & Done school of global stewardship needs a hearty and well placed kick up the arse.

Watching the currently fitful and flawed nature of a new world brand conversation should be all the proof we desire.

Current 21st Century Brand dynamics demand that Brand Leaders be capable of meaningfully engaging in a conversation that often spans a staggering breadth and depth of subject matter:

  • operational and systemic excellence, innovation and advancement
  • geopolitical sources of volatility and influence
  • the impact of global and local financial governance & volatility
  • the evolving nature and mandate of labour rights & the social contract
  • enlightened and reasonable understanding of adaptive governance models
  • the impact of technology both systemically and socially on global Value Chains
  • clarity and influence on relevant local, national and transnational regulation
  • a clear understanding of the value of enlightened sustainability practice and value
  • resilient growth modelling that embraces both quantitative short term and qualitative long term objectives

Add to these the escalating nature of responsibility and the multinational businesses ability (and more importantly its obligation) to focus all of its skills on improving both its own systemic nature and ecosystems as well as that of the societies, cultures and environment in which they are rooted and the need for a master-class in Brand Diplomacy quickly becomes critical to the successful evolution of our human existence.

The new leader and those that advise them will not only require an audacious breadth and depth of understanding but also, even more importantly, the artistry to navigate the nuances, multiple agendas and cultures of the multiple actors and agents operating within their realm.

This is what leads me to believe that this is the dawning of what I like to call The Age of Global Brand Diplomacy – and the rise of The Brand Diplomat.

Real diplomacy is a rare gift of the few that exists usually only by accident, quirk or happenstance. It requires a very particular education: a highly diverse immersive and passionate pursuit of breadth over fashion, depth over trend. It demands a real investment of purpose and person – a commitment of measurable integrity.

Given the scale and importance of the challenges they will be faced with and in which they will need to have a profound impact, the new breed of leader will at best be schooled in both the arts and discipline of geopolitics, anthropology, civilisation & culture, the Arts, the history of diplomacy and the intuitive Social Sciences.

So the question for me is not whether a Business School of global merit and stature should do this; but which School? Which business school is going to rise to this challenge and embrace the task of shaping this new creature more formally?

Which school can credibly host the Master-class in Brand Diplomacy?

It requires access to and the benefit of an environment that enjoys an effortless multi-cultural aspect. It requires exceptional immersion in a dynamic accelerating ‘living’ throng, not splendid isolation. It requires an audacious fabric of skills and disciplines to be stitched together into one compelling proposition.

But mostly of all it requires people steeped both in the commercial marketed and applied world and that of the NGO the government think-tank and the venerable institution.

It will also I sense require a new trajectory and term of influence and engagement: a longer and greater arc of nurture and devwlopment coupled and a more interdependent quality of rolling assessment and dispositional measurement from a far earlier point in the shaping of a mind.

It will also demand a clarity of purpose sparked and elevated at an early age – in much the same way that the British Public Schools of old shaped the disposition and the ascent to position of boys from their prep school years – through the study of War Craft, the Classics – a living, breathing understanding of how one fits into and then, if in your interest, how one starts to run and lead a ‘mini me’ hierarchical society; through the use and leverage of various tools at ons disposal – the pride and allegiance of the House system, Corps duty, prefecture and eventually the position of Head of School.

The only difference now is that having stepped through that system – the rest was quite straight forwards – based upon an assumption of position underwritten by an impenetrable right of entitlement.

The modern world has different demands. The fierce competitive nature of it cannot be dissuaded simply by an accent and a tie anymore. Quite the opposite. The brutally mercantile nature of it allows no easy options of rides. resilience and adaptability are critical in the survival of the Brand Diplomat.

In shaping the curriculum of the new Brand Diplomacy we also have the benefit of hindsight and the sensibility of foresight

We have the advantage of knowing that setting foot in the real world beyond the hypothesis and the theory is what ultimately shapes an exceptional leader so we are already one step head of the old model; the raw talent pouring into the world is more connected, engaged, Worldly and far more rounded. We also have the welcome addition of living in a time of the female competitive advantage is in its ascent (something the British Public Schools could have done well to embrace a lot earlier than they did).

The Business School that chose to accept the challenge of Brand Diplomacy would need to very clearly set their sights on those at a school age with the potential to fulfill their potential in this rare space where global politics, commerce, finance and cultural anthropology collide.

I believe that a course in Brand Diplomacy would need to be designed to be the culmination of a journey to enlightenment. And enlightenment is the word here.

No posturing blue-tooth slide show talker will be able to busk or bluff this. We already see in the sustainability and social purpose ‘game’ the limitations of the stage walker: too many rooms: too may panels: too little progress: their ceiling all too apparent to everyone but themselves.

This will demand true leadership skills from enlightened and measured minds.

A meaningful course in Brand Diplomacy should plumb not only the usual texts and case studies to hand but also look beyond the 20th Century scholars and Students of Diplomacy to the Birth of it in the Italian City States of the Quattro Cento and amongst the Bourbon Courts of the Southern Mediterranean. It should look to the life work of the likes of Castlereagh (the subject of Henry Kissinger’s thesis I believe), the much maligned but now redeemed British Foreign Minister from the era of the Napoleonic Wars: a master statesman who shaped much of the best of the interrelated and more stable nature of European politics – but only by virtue of combining foresight and the subtlest of diplomatic arts to everyone from Tsar Alexander and his own Regent to the masterful Austrian, Prince Metternich et al.

To shape the a more resilient future the business world needs to look past the lazy interrogation of the same old business school tenets and brand pillar thinking to the expansive landscapes of the Humanities and the depths of Geopolitics – to look beyond the One Size Fits All model and embrace the diversity of an Renaissance perspective.

idrisi2

Brand maps and models should begin to resemble more the cosmographic maps of the middle ages and the early powers – where character, tribe, geo-centrism, chronology and purpose exist on one plane seen as a whole.

This would be respectful of the new broader more complex and dynamic world that superbrands exist in and in which they have enormous influence on.

And to be frank, I sense it would be a damn fun course to attend.

So my original question stands: which business school?

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