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Tag Archives: Cold War

Accelerating History, Universal Rules & Tappist Conundrum

20 Monday Jun 2016

Posted by Thin Air Factory in Uncategorized

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Back to the future, Bowie, Castro, Cold War, Conspiracy Theories, David St Hubbins, Dia De Los Muertos, facebook, Frank Cannon, GOOGLE, Guy Fawkes, History, Interior Design, JFK, Kevlar, Kruschev, Low, Marilyn Monroe, May Flies, Moore's Law, Mrk IV Continental, Rum Bean Stew, Simon Schama, Spinal Tap, Street Food, Will-i-am

Screen Shot 2016-06-20 at 11.38.20.png

The future is Now – or just a hop, swipe and a quark in front of the moment we’re in – apparently – and every leap forwards we experience just another masterful identification of yet another inflection in technology – another opportunity or possibility seized by one silicon valley giant or another (and at which they ferociously throw themselves like a clown-masked bank robber sprawled across the bonnet of Frank Cannon’s Mark IV Continental, money spilling from his pockets like confetti, killer app strapped to his oversized gloved hand, joker grimace mouth frothing with messianic fervour).

And as each Now is seized, another rush of them pop up in its wake. Not one. Many. Nows are like May Flies, their single short life, their moment in the sun though brief and bright, is followed by not one but many more, their job of expanding their universe efficiently and economically done. And like May Flies, those Nows and the wave of possibility and opportunity that accompany them are coming thicker and faster than ever as technology and the Moore’s Law slingshot applies.

But there’s the question (if you can be arsed to ask it).

These Nows, and the infinite relentless possibility that comes with them are coming thicker and faster BUT are they rushing towards us, and if so what’s pushing them? Or are we rushing towards them – and if so, what’s propelling us?

Are we in a delicious Pull relationship with that point somewhere between the far side of the Now and the leading edge of tomorrow? Is the mesmeric possibility and galloping expectation of ‘what might be’ seducing us to rush at ever greater speeds into that space, self-propelling ourselves on the accelerating nature of tech capability?

Or are we being pushed? – bullied and bumped by the expanding exploding mosh of what has momentarily just been…by history, its knee relentlessly in the small of our back: its open palms flat battering against our shoulder blades – oooffff – sharp shoves with vertebrae clicks as the metronome of our progress?

And if it is the latter, when did quaint, doleful, dusty history get so pushy?

Though providing a huge potential for sounding a little like David St Hubbins from Spinal Tap (how could we forget his musings on Infinity – “if the universe is indeed infinite, then how – what does that mean? How far is all the way, and then if it stops, what’s stopping it, and what’s behind what’s stopping it? So, what’s the end, you know, is my question to you.”), the question of whether we are being pushed towards the future (and if so by what) or whether the future is rushing towards us is a rather fun thing to ponder,

My interest lies in the two camps that seem to vie for attention in this Tappist space. On the one hand the Historians have always felt very strongly that the answer to every human question yet to be asked has already been answered somewhere in history so they would say that history reaches forward into the Now and the Near Future continuously, shaping, poking, and priming them as it goes, and, ultimately isn’t everything rather circular anyway in our Goes Around Comes Around world?

And on the other, the futurists have a tendency to simply view history as the collective debris strewn behind our relentless pursuit of that great big beautiful rush  of ‘Now’s – the past simply the rusting wreck of all that furious Doing and Being – the landfill of quadrillions of previous ‘what is’ and ‘what could be’s – and a fistful of ‘maybe’s’ – now old; spent; finished; past; dead.

It would be fair to say that in our tech-fuelled accelerating world one might be forgiven for believing that the Futurists are ahead

Bar the odd Simon Schama moment and the old farts watching Time Team re runs – and a small deep fetish for period dramas – it’s all i Robot, Future Shock, cyborg, Artificial Intelligence, the upcoming sensory smack addiction of VR, multiple Wireds by Will i am, and the ‘prism-meets-kaleidoscope-meets-mirage’ of social network identity.

But for my tuppence worth, I believe we are not being drawn towards the relentlessly multiplying possibilities of an accelerating life powered by accelerating tech.

We are being pushed towards them.

Life is not accelerating – history is. It is also expanding and deepening as it does so. Technology is not accelerating future opportunity; it is amplifying, multiplying expanding and accelerating the Past at an exponential rate, which in turn pushes the future. (I can hear the sound of a split hair readying itself for further splicing!)

The Past is throwing more and more data, options choices, threads and wormholes over our shoulder into the path ahead.

The old, odd, sloth-like and highly personal model of living history – a straggly tendril poking us along our merry way, or popping up for some reason every now and then – has transformed into a high, broad and deep wave of such staggering proportion that the sheer critical mass of it relentlessly rising up behind us presses us forward at ever greater speeds.

History has stopped being the inert supplicant to the edgy today and ever more glamorous tomorrow. History is no longer dusting off books and only getting noticed when the 120 pound muscled-up Now feels like kicking sand in its face.

History is now the big kid on the block. History has changed its diet. History is bulking up, doing free weights, and running faster and further than ever before. History’s arms are more ripped and wider than ever. History’s shoulders have expanded, laying on more muscle and width. History has binned the old singular enormo-head of massed experience, chronology and intelligence and now rears up like a hydra, multiple heads sparking, spitting and snapping in every direction at once.

History is so NOW. Alive. Vibrant. Ripped. (Ooohhh.)

And this History is no meathead. This History has taken up Humanities. Broadening its mind at the speed of light fibre. This history ‘listens’. And it learns.

The old, mean, sharp dry propagandas of the old History – mean, brittle, myopic, self interested, closed, elitist – have been supplanted with a broad minded, expansive all seeing History, fired by myriad reference points and concurrent history threads on any given subject – all of which can be viewed ‘in flow’, hyper linked to each other in a cats cradle of information, opinion, feeling, insight, record, and data. History is not only alive. Its groovy: switched on. Tuned in.

For example, lets take an era of historic record – The Cold War. In our new hyper connected world, at the touch of a screen I can explore the Cold War not only from the vantage point of general historic record; the standard expository account as set out in a geo political or military text book but also through ‘pulling up’ what’s out there (About 65, 100,000 results in 0,62 seconds according to GOOGLE) delivering everything from random Wikis to blogs to current affairs programmes and texts from the time, government papers subsequently released by interested 3rd parties (web platforms & activists): treatise on How and why – profiles on whom – the JFK lens? – the Khruschev lens? – the Castro Lens?  – suddenly Ive got Marilyn Monroe conspiracy films with my Bay Of Pigs and a recipe for Cuban Rum Bean Stew in front of me. There are personal biographical and autobiographical accounts of living memory (both politicians militarists, civic officers and everyday people) to swim in.

I can have a shufti at the confrontation through the 1st and 3rd person filmic, musical and artistic reminiscences of people who ‘lived it’. I can virtually experience Cold War happenings, using Google Street View to walk the streets and dark corners of the Eastern Block to bring a narrative reminiscence to life. I can listen to recordings, interviews; watch reams of old newsreel. I can even consider it through the lens of how the art direction of movies focused on the period have inspired new wave designers in a kind of New Wave Cold War Hot Looks Chic – with a range of soft furnishings furniture and wall papers that celebrate concrete block builds papered with the rural mirage of big florals rendered in a palette that cold best be described as ‘Bowie Low’ Orange

This sea of multi dimensional multi perspective references is universal.

Technology allows me to drown myself in my own historic tsunami on any given subject.

Now this new, expanding, deepening, towering hydra tsunami of history can be broadly separated into two forms.

Near History & Far History

Far History has nothing to do with timelines or chronology – Far History is the kind of history which is only occasionally drawn into our everyday consciousness – the type of history that is farthest away from our Now.

Far History is only drawn up for or by a particular reason. For example, I watch the film Book Of Life with my children; they ask me about The Day Of The Dead. I follow up with a little light research on Dia De Los Muertos and suddenly I can drown myself in an avalanche of semiotic, cultural, religious, geographic, artistic, musical rendition and reminiscence. And the odd street food recipe.

To put it another way, Far History is everything beyond the peripheral vision of a facebook timeline and a linked-in profile update.

Near History is the one to watch. Near History is the pushy one here. Near History is the type of history that is expanding to the greatest degree. Near History is the staggering funnel of information, data, reference, touch point, perspective that rushes outwards across multiple channels and platforms from any one moment, action, experience or occurrence to deliver social, cultural, economic and environmental context of staggering breadth, impact and effect.

Think of it in personal terms for a moment. Your ‘history’ was once something gentler, broadly of two parts – the highly personal – ‘Close to you’ version. Spoken memories. Photo albums. Diaries. Familial reminiscence. Shared experiences between neighbour and local. With a  nice and highly engineered ‘Part Of This’ national identity draped over the top for when bigger stuff came along – football, war, European Union, holidays, collective cultural rituals (Guy Fawkes Day).

But it was slow, intertwined, indistinct. Ambling.

Now every moment explodes with Near History – the old personal intimate ‘close to me ‘ stuff amplified to staggering proportion by the connections pictures films shares links likes revelations news sources contextual materials.

Near History doesn’t pop up eventually, a little way down the track. It goes off like a grenade – rising up and billowing around us so quickly that we are living in it – the Near History is now a part of the Now.

It is this expansive explosive Near History rising up behind every moment we live that is pushing us forwards.

Near History is not in service to Moore’s Law. It is what fuels Moore’s Law. The exponential multiplication of capability, capacity and functionality is forced forwards by the Near History of every innovating, applicable and expanding moment in technology that has just been in service to every expanding moment we’ve just lived and the legions of multiplying Nows lining up just in front of it.

I think.

Anyway, if you’re facing the future, throw away the rear view mirror, strap yourself in, pop on some flash goggles and turn that Kevlar round to face the back. And let History, especially the Near kind fire you forwards.

 

Minions, miniturization, anthropomorphia & a smarter lighter life

31 Monday Aug 2015

Posted by Thin Air Factory in Uncategorized

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21st Century Consumption, A.I., Anthropomorphia, Blue Steel, Bob The Minion, Bond, Cold War, Cultural Tapas, Derek Zoolander, Downton Abbey, easyjet, Explorers, Fisher Price, God Particle, Hubble Telescope, Joe 90, John Cooper Clarke, Kellogg's Variety Packs, KFC, Life Size Living, Men From Uncle, Military Industrial Complex, Mini Series, Minions, nano technology, Playfamily Characters, Smarter Lighter Living, Subway, Sylvanian Families, VOGUE

Tic-Tac-Sweets-Minions-Banana

BLUE STEEL

I’m not quite sure when the time of old school Miniature passed.

But the last micro nail in its super miniature coffin arrived with the face of blue steel

Derek Zoolander’s phone marked the absolute end of old school miniaturization as cool. The moment he takes out the teeny tiny phone and flips the tiny weeny lid we know the old world of miniaturised anything is so last year – certainly in the electronics department.

It was different once. Miniature electronic devices were once the height of slick modern technological chic. Advances in technologies powered by space programmes and the cold war rendered cameras, screens, phones, mics, recorders and files and documents invisible (who could forget Microfiche).

When tethered to Bond-like fantasies of kit from Q undertaken by Men From Uncle and underwritten by the futurist accessories of Joe 90’s briefcase, miniature everything was overwhelmingly stitched into the military industrial complex and the spy networks of the 50s 60s and 70s – and subsequently into the wish list of every dreaming boy.

But the world turns.

Now, nano technologies of ever greater invisibility have kicked visibly Miniature technological anything into touch. That we can now view the world through both sub-atomic God Particular and super-expansive Hubble Spectacular lenses has taken our concepts of inner and outer space to whole new dimensions. And the espionage aspect of miniaturization seems a little old hat.

Suddenly, in that particular bright and cruel light, products like Derek’s super mini cell phone seem almost ‘quaint’ – folksy. He may as well have whittled it on the porch.

MINIATURE IS DEAD. LONG LIVE MINIATURE.

So is miniature dead? Is micro done? Are we all so super nano chip technology friendly that the old school miniature anything doesn’t cut it any more?

Well I say a big fat No and the reason lies in a recent airport shop excursion with my 8 year old daughter

The drudgery of a late easyjet flight home was illuminated in brilliant splendour by my daughter’s beaming face. The thing that almost made her pop was this: a massive tic-tac box full to the brim with diddly little tic tac boxes – baby tic tacs as she called them.

That a receptacle for mints of any size can elicit from her the same ahhhhh usually reserved for when we are google searching ‘the cutest spider in the world’ (a particular favourite); And Bob the Minion (the one with the teddy bear) is remarkable.

The big tic tac box filled with mini tic tac boxes is to be fair a stroke of anthropomorphic genius.

It’s as if, in a moment of fading brand share and slipping distribution the grand Tic Tac fromage has shouted down the corridors – get me Disney on the line.

And in a flash they have come up with the idea of a painfully, immutably cute merchandisable tic tac mini series. Smiley face. Smiley face. I heart you.

 (I can already see the diffusion and content brand play – a new set of collectibles with cultural cache in an animated short – Tic Tac High School featuring a punked cover of the Ramones Rock N Roll High School –  shifted to a more euro punk pop ‘tic-i-tac…tic-i- tac High school’ – a place filled with tic tac tweenagers – the loner rock-n-roll tic tac mini; a goofy one; a punky girl one, a geek science girl one and one from a [please choose from one of 6 positive discrimination ethic sub groups].

The ability to anthropomorphize is not the sole domain of the Disney Corporation. We all do it. That’s why they do it. Because we like it. We’re suckers for it. Mini dinky versions of things we know and love are astonishingly attractive.

LARGER THAN LIFE SIZE

We still love love love mini versions of stuff. Why?

Is this just the old myth and folklore traditions of the little people: the elf, the pixie and the leprechaun writ new? (There is more than a touch of folklore, Grimm’s fairytales and the Singing Ringing Tree at work in Dr. Evil’s Mini Me.)

Or do we simply find the ‘scale of life’ we lead or feel pressured to lead over-whelming – and yearn for a simpler more childlike time – a time these things remind us of?

Do we have some deep-seated yearning for a more manageable dolls-house version of the life we have? One where all of the outrageous consumption is suddenly reset – shrunk – made more manageable and therefore meaningful by reducing all that heavy burdensome stuff that we cant bear to admit is suffocating us? Suddenly, the idea that we might have the opportunity of creating a new Honey I Shrunk the Household Bills/Work Stress/Performance Anxiety/Social Dislocation/Environmental Degradation life seems very attractive at 3a.m when we’re wrestling brain worms and goes bump in the night anxieties about making ends meet.

There is certainly anecdotal evidence enough to say that miniaturized versions of everyday things seem to appeal to a quiet and vaguely inexplicable corner of our psyche.

We seem to often apply a Minion-like personality to anything we see as having been miniaturized. They are immediately made playful, mischievous, naive, clumsy, goofy flawed and wonderful. And we can do it with anything.

Watch people’s faces when a Kellogg’s variety pack is popped onto the table. We love them! These small, diddy, boxed versions of our full-sized favourites and the small piles of cereal that pop out of their waxed paper interior, the perfectly weighed statistical baseline RDA to which all those calorific and vitamin figures apply.

The compelling seductive nature of mini dinky things is at work everywhere, not just in the larder or snack cupboard.

I challenge anyone to pretend they did not LOVE mini Fish & Chips finger food the first time they came across them at some party of Do. And the Mini Sunday Roast. BOOM. Mini genius.

We’ve even got a soft spot for alcoholic miniatures. A perfect dolls-house measure for more meaningful consumption. An alcoholic Tinkerbell-treat best served in a very, very small petal shaped glass.

We have even built a mini socio cultural fabric in and around them. The poet, John Cooper Clarke, was inspired to anthropomorphise miniatures and the mini bars they come in:

You know you’re in the wrong hotel when a fight breaks out in the mini bar

WINDSWEPT & INTERESTING

Some might say that the International or Traveller’s miniature fixed the idea of little things into the psyche of the curious and the eternally childlike human being. Since the dawn of the explorer and intrepid traveller, things have been made travel-friendly by re-modelling, re-engineering and reducing items to make them more portable. Miniature versions of your everyday stuff – all specifically ‘shrunk’ to fit the traveler’s demands.

Scattered in and around hold-all of the worldly traveller we now find miniature pack sizes of shampoo, body crème, toothpaste, toothbrushes – and an array of miniature things pilfered from distant hotels or the rarified cabin class in-flight offerings – small silver utensils – mini salt and pepper pots – all of it evidence of people who ‘travel lightly through the world’ – hopping from plane to hotel room to slope to beach to boat.

Long before the existence of miniature or compressed proucts driven by smarter more sustainable strategies for a reduction in primary and secondary packaging; and the subsequent innovations in dispersal technologies they spawned, there was already a world of dinky mini travel sized everything out there – and to the increasing number of children and child like adults who find themselves on planes trains and automobiles to far flung places, they present a wonderland of child-like, child sized things.

(Though it has to be said there is a dark side to travel miniatures – some people use these items as a form of social jewellery, scattering them around their homes and hold-alls. In that way these are being used as the product equivalent of speaking very loudly in public places about skiing holidays – but that’s for anther time)

21ST CENTURY TAPAS

The clamouring affection many seem to hold for these miniature things is powerful indeed but perhaps it obscures an even deeper and more powerful and more particular culture at work: one which we might turn to good effect.

I believe that these are in fact a much-overlooked form of cultural tapas – a small dainty platter of elegant 21st century consumables.

In the same way that tapas takes what is a fairly robust and sometimes coarse set of food ingredients and diminishes them into small fine and elegant mouthfuls, perhaps all of these miniatures are our way of taking the coarse vulgar edges off the galloping excess of our consumption?

This for me creates an opportunity to have a bigger conversation in a fun and very non hectoring way.

If the first thing their very size and miniature-ness triggers in people is this Minion Effect, then perhaps we could celebrate a more life size, planet sized mode of consumption by elevating the Minion Effect to a national day of consumption consciousness.

A LITTLE BIG DAY

Perhaps we should have a Miniature day. A day where we celebrate the larger than life lives we lead but in miniature. A day where we take a Minion approach to life – a day filled with dinky things – small brilliant – perfect.

A day full of miniature everything:

Wake up

Shower – 2 minutes maximum – using miniature shampoo and conditioner

Miniature breakfasts – variety pack – mini croissant – very small tea cups –

Go to work with miniature lunch pack – or snacking utility belt – cool pockets of time staged miniature snacking

Equally – we should compel some enlightened food retailers to miniaturise their servings and prices for one day – e.g. Subway to serve a Baby Foot Long Sub – measured to the length of an infants foot.

Then – a Miniature chocolate cereal crisp like afternoon snack

Close the working day with minature drinks at the mini bar

and then a miniature dinner – in plane meal trays of portion controlled servings – using very small cutlery (in a fit of fashionista homage to Liz Hurley’s much maligned and probably hugely apocryphal weight watching ritual of eating with children’s cutlery)

Finished off with a fractual mini House Of Cards short watched on a mini wind up device.

Could be fun.

Everything shrunk to a play-size.

Pop a quick Cadburys Hero and make a shrink wrapped 50 character tweet.

Playfamily sized Family buckets from KFC – sponsored by playmobil.or Fisher Price.

Downton Abbey Special played out by Sylvanian Families.

A one page miniature copy of VOGUE.

And a short News At Ten all rendered in LEGO

So hands up who wants to take a run at applying the Minion Effect – and thinks charming people into reducing what they consume instead of boring them into submission through a love in with miniature stuff might be worth a go?!

I’m in.

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